ASSIGNMENT NO:1

PRODUCTION CYCLE

PRODUCTION CYCLE means the steps or the processess which are to be followed in
the production of any product.

Steps involved in any production process are as-

1. MARKET RESEARCH

2. DESIGN DEPARTMENT

3PRODUCTION DEPARTMENT

4. TEST PRODUCTION AND FINAL PRODUCTION.

MARKET RESEARCH: It is for discovering what people want,

whats customer actually wants. It is an effort to get knowledge
about the prevailing market and customers. It is a key factor to get
advantage over the competitors.

It involves-

Market information
Through Market information one can know the prices of the different
commodities in the market, as well as the supply and demand situation.
Information about the markets can be obtained from different sources,
varieties and formats, as well as the sources and varieties that have to be
obtained to make the business work.

Market segmentation
Market segmentation is the division of the market or population into
subgroups with similar motivations. It is widely used for segmenting on
geographic differences
Personality differences
Demographic differences
Use of product differences
Psychographic difference
And gender differences.

Trend in market

Market trends are the upward or downward movement of a market,

during a period of time.

2. DESIGN DEPARTMENT: The main function of this is to design the

required product.itd basically development of ideas through process
which leads to different types of designs of a product.

IT includes its packaging, creativity, its shape, size.

3. PRODUCTION DEPARTMENT: The main function of this department

is to produce product on the right time, at right quantity, and
appropriate quality and at definite product cost.

4. TEST AND FINAL PRODUCTION: After the formation of the required

product, it is tested before delivering to its targeted customer, or in
market. This test is for the safety for its users.

DIAGRRAMATIC REPRESENTATION:
 consum ACTUAL
erneed SALES
PRODUCT
N

MARKE DEMAND CONSU

T MER
ANALYSIS ACCEPT
RESEAR
ANCE CASH CREDIT
SALES
SALES
DESIGN REPORT
DEPTT SELL IN

TEST
MRKT REVENUE
PRODU
CTION NOT
DEPTT
APPROVE LABOUR
PURCHASE
PRODU CHARGES
OF
CTN
APPROV PLANS MATERIAL
ED

PROPOSA
L PREPAR PROFITS
APPROVE ES
TO TOP AND
D
PLANS
MGMT RESERVES
Example of production cycle:
Taking an example of baby soap:
In production cycle, first step is
MARKET RESEARCH: In the production of baby soap first of all we org
has to decide about its target customer, position of this product in
market .like for soap its target customer is mother having infants.
DESIGN DEPARTMENT: This deptt will decide about the design of the
soap .It should be eye catchy.colour should also be selected
accordingly.
PRODUCTION DEPARTMENT: What should be the ingredients in the
soap, such that it does not harm baby’s eyes .Its fragrance should be
accordingly.
PROPOSAL TO TOP MGMT: After framing all these ,whole sole of the
framework is been sent t o top mgmt for approval .It’s the duty of top
mgmt to check it for other factors like that of safety and security side.
TEST PRODUCTION AND FINAL PRODUCTION: After getting approved by
top mgmt, it is tested again .as here in case of baby soap,It should not
harm their soft skin.