ORGANIZATION IN

THE VISUAL ARTS

CHAPTER 5
 PRINCIPLES OF
DESIGN
1. HARMONY – THIS IS
ACHIEVED BY ESTABLISHING A
PLEASING RELATIONSHIP
BETWEEN THE VARIOUS
ELEMENTS.
HARMONY
HARMONY
 BALANCE
IF ALL THE PARTS ARE
EQUALLY DISTRIBUTED
AROUND A CENTRAL
POINT.
BALANCE
FORMAL BALANCE
IT IS ALSO CALLED
SYMMETRICAL BALANCE.

THIS IS ACHIEVED BY MAKING

BOTH SIDES EXACTLY ALIKE.
FORMAL BALANCE
FORMAL BALANCE
 INFORMAL
BALANCE
IT IS ALSO SOMETIMES CALLED
ASYMMETRICAL OR OCULT BALANCE

IT IS ACHIEVED WHEN OBJECTS OF

UNEQUAL WEIGHTS OR UNEQUAL
ATTRACTIONS ARE PLACED AT THE
CORRECT DISTANCES FROM THE
CENTER.
INFORMAL BALANCE
INFORMAL BALANCE
 PROPORTION
This is determined by a
comparison of the sizes
of different parts of an
object or of an
arrangement.
PROPORTION
PROPORTION
 RHYTHM
This is achieved by the
regular or harmonious
recurrence of lines,
forms and colors.
RHYTHM
RHYTHM
 EMPHASIS
THIS IS PRODUCED BY THE
DESIGN OR FORM THAT
CATCHES OUR ATTENTION
WHILE THE REST ARE
SUBORDINATED.
EMPHASIS
EMPHASIS
OTHER DESIGNS