Marketing Management

Term 1 Project
Amazon's Marketing Plan

Section B Group 4

■ Akash Masaram MBA20081

■ Himanshu Kumar MBA20104
■ Nitika Lugun MBA20114
■ Poorva Sinkar MBA20117
■ Raksha Agrawal         MBA20313
■ Satyam Sharma MBA20129
■ Shreya Singh MBA20135
 AMAZON INDIA
Amazon is a multinational company founded by Jeff Bezos in Washington. It mainly focuses on
E-commerce and provides other services such as Digital streaming, Artificial intelligence and
Cloud computing. Amazon launched its website with Indian domain in June 2013. Since then, it
has been one of the largest e-commerce platforms in India. This report analyses Amazon's
marketing strategy in India along with customer experience analysis.
MARKETING PLAN
BCG Matrix
 NEEDS IMPROVEMENT IN
• Tier 2 and Tier 3 cities 

• Product Range on platform

• Promotion factor

• Fashion and Clothing 

• Hyperlocal marketplace

• Leveraging Amazon Prime 

 CUSTOMER
EXPERIENCE ANALYSIS
EXPERIENCE
PARAMETER
S 

> Good diversity 
   of brands
Click to add text
> Mixed 
   Responses on 
   other aspects
WEBSITE EXPERIENCE
PARAMETERS 
 USER FRIENDLY
 RELEVANCE 
 PRICE RANGE
DIVERSITY
 BRAND DIVERSITY
 WEBSITE APPEAL
CUSTOMER SUPPORT
SOCIAL MEDIA MARKETING STRATEGY
Instagram YouTube

• Major advertising •  Major advertising

platform  medium for festive sale
• Large conversion rates • Product specific link
• 1.47M followers shared on their channel

Facebook Twitter

• 28.7 million likes • Currently not using but

• Used for Product its customer based is
Launch  pushed to use Amazon
• Quick Response additional services
 YO U
H AN K
T YO U
A NK
TH