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Chapter 1
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
LO1 List ways statistics is used.
LO2 Know the differences between descriptive and inferential
statistics.
LO3 Understand the differences between a sample and a
population.
LO4 Explain the difference between qualitative and quantitative
variables.
LO5 Compare the differences between discrete and continuous
variables.
LO6 Recognize the levels of measurement in data.
1-2
LO1 List ways statistics is used.
1-3
LO1
1-4
LO2 Know the differences
Types of Statistics – between descriptive and
Descriptive Statistics and inferential statistics.
Inferential Statistics
1-5
LO3 Understand the differences
between a sample and a population.
1-6
LO3
1-7
LO4 Explain the difference
between qualitative and
1-8
LO5 Compare the differences between
discrete and continuous variables.
1-9
LO4 and LO5
1-10
LO6 Recognize the levels of
measurement in data.
Ordinal level – data arranged in Ratio level - the interval level with
some order, but the differences an inherent zero starting point.
between data values cannot be Differences and ratios are
determined or are meaningless. meaningful for this level of
measurement.
EXAMPLE: During a taste test of 4 soft
drinks, Mellow Yellow was ranked EXAMPLES: Monthly income of
number 1, Sprite number 2, Seven-up surgeons, or distance traveled by
number 3, and Orange Crush number 4. manufacturer’s representatives per
month.
1-11
LO6
1-12
LO6
1-14