Bhushan

Introduction
• Nowadays we witness a phase transition of buying pattern of
any goods clothes, electronics, furniture, grocery etc.
• Advent of technology
• Next big evolution
• Untouched area of productivity
 Business background
• Brand name- Pharma-line
• URL/Online name- Phar.ln
• Types of business- Hospitality
• Logo/tagline- ‘A better way to
Shop for health’
• Concept/pain point-
- Accessibility
- Availability
- Reliability
- Pre-order
- Verification of prescriptions
Organizational chart
Environmental analysis
 Competitors analysis

Competitors brand Point of parity Point of difference

• Prescription is required • Multiple languages
for prescription • Multiple currencies
medicine orders • Flexible payments
• excellent delivery system
• Application • Lower price

• Customer care • Loyalty programs

assistance • User friendly interface
• flexible • Easy login and
registration
• free delivery cost
 Target customer analysis
• Mail order customers
• Local pharmacies
• Looking at their purchasing patterns
• Online search optimizations
• Awareness
• Considerations
• Purchase
• Experience
 Business Objectives
• Objectives- To provide medicines in each and
every homes
• Mission- To promote and encourage safe
online pharmacies through education,
enforcement, and information sharing.
• Vision- raise awareness about health and
medicines
 Product mix
• Don’t Neglect Your Social Media Presence
• Offer Free Samples
• Be Sure To Build Relationships
• Have Quality Website Content
• Connect With Customers Emotionally
Brand management