ENTREPRENEURSHIP

Let’s Review
 What are the 4Ms of
Operations?

Manpower Method

Machine Materials

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What is the difference of
Manpower, Method, Machine,
Materials?

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D K L F O R M A T W S
E M N O P Q E R T A A
S Z X C V B N M M R W
I D F G H J K L I R Q
G T Y T R W Q K A A E
N Z X C V B F G H N R
O I U Y T R E W W T Y
P R O D U C T Q S Y U
C V B N M Q D F H J I
R T Y U I O P A D F O
D F G P U R P O S E P
Q D F G H J K L O P A
C F G H J K L Y F D S
D E S C R I P T I O N
 LESSON 11:
PRODUCT DESCRIPTION
In project management is a
structured format of presenting
information about a project.

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Product description is usually
created by the project manager
and approved by the project
manager.

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The Structure of Product Description:

1. Identifier
2. Title or Topic
3. Purpose or aims
4. Composition
5. Derivation

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6. Format and presentation

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The Structure of Product Description:

7. Development skill Required

8. Quality criteria
9. Quality tolerance
10. Quality method
11. Quality skills required

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12. Quality responsibilities

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The product description should be
AUDIENCE-FRIENDLY, speak to
your target, so that conversions
will be optimized.

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The content will match what the
audience needs to read to
improve the conversions and
customer retention.

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For example, if one needs a trendy
tone, we’ll keep the sentences short,
quirky, and fun. If one need in-depth,
accurate descriptions for medical
products, writers will use industry
terminology and include research.

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PRODUCT SATISFYING FEATURES

Product patronage in the market is

conditioned by the strategies and
policies employed by the
REFERS
manufacturer and the marketing
organization on the product’s

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attributes.

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 1. DESIGN

It matters to the elements that

collectively form of good or service
that will satisfy customers and
REFERS

gain competitive advantage.

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Good design can improve the
marketability of the product through its
design and appearance.

The distinctive design may significantly

differentiate the products from the
others in the market.

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 2. PRODUCT COLORS

It is the customer’s rejection or

acceptance of the product.
REFERS

This could be true in clothing, cars

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or furniture and other fixtures

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The possibility of differential advantage
comes in knowing the right color
combination that will appeal to
customers.

Fashion aficionados are very difficult to

satisfy when it comes to color

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combination.

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Color can be an important
consideration for highly technical
products. A study shows that
consumers associate darker
colors to richness and value.

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 3. PRODUCT QUALITY

This is set of features and

attributes of a product or service
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that determine its ability to satisfy
human needs.

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This set of definition varies from
individual to individual depending on
his set of perceptions about the
product.

Besides personal taste, individual

expectations also affect judgement of

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quality.

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Optimal quality refers to a situation
• Also, accountability is something you hold a
that the to
person product
only afteror service
a task is done or not
provides the customers
done. Responsibility with and/
can be before an or
after a task. 
experience that meets their
expectations.

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 4. PRODUCT WARRANTIES
• One very important attribute of
the product is the warrantee. It is
the state where the
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buyer Is
assured that the products meets
the specifications stated in the

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product labels.

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Implied warranty is interpreted by
law to be intended to warrant the
quality of the product.

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The term product liability became
common in the business world
due to numerous lawsuits that
ensued.

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Direction: Describe the product description of
the following products:
1. Dunkin Donuts

 
Design
 
Product Colors
 
Product Quality
 
Product Warranty
2. Tropicana Juice

 
Design
 
Product Colors
 
Product Quality
 
Product Warranty
3. Choco Mucho

 
Design
 
Product Colors
 
Product Quality
 
Product Warranty
B. Assessment
Develop a product description with satisfying features.

Design Product Colors

Attach your
product
here!

Product Quality
Product
Warranty