ENTREPRENEURSHIP

Let’s Review
In product description should be
__________ speak to your target, so
that conversions will be optimized.

Audience-Friendly

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Who can create and approved
Product description?

Project Manager

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It is an important consideration
for highly technical products.

Color

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Give me the four product
satisfying features.

Design, Product colors, Product

quality and Product warranties.

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Activity Time
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 LESSON 12:
PROTOTYPE OF THE
PRODUCT
Prototype can help add value to a
project as well as credibility. In some
instances, the company will need to
innovate to be able to prove that the
concept works and that the theoretical
design translates into a working model.

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Prototype Usefulness for Licensing

• Prototype development is not

essential, but can add value to a
project.
• This is particularly the case if the
company needs to prove that the

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concept works.

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Prototype Usefulness for Licensing

• Some people may choose a more

refined prototype to strengthen their
presentation, but the associated
cost of these needs should be
weighed up against other factors.

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Step 1. Document It

• This is the first step to patenting the

idea and keeping it from being
stolen.
• Write the idea down in an inventor's
journal and have it signed by a

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witness.

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Step 2. Research It

• Complete an initial patent search.

Visit the website to ensure the
requirement for patenting, complete
a rudimentary search for free at to
make sure no one else has patented

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the idea.

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Step 2. Research It

• Research your market. Do some

preliminary research of the target
market. Is this something people will
actually buy?

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Step 2. Research It

• One can determine these costs by

comparing those of similar products
currently on the market. This will
also help size up the competition.

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Step 3: Make a Prototype

A prototype is a model of the invention

that puts into practice all the things that
were written in the inventor's journal. This
will demonstrate the design of the
invention that will be presented to the

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potential lenders and licensees.

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Step 3: Make a Prototype
1. Begin with a drawing, sketch out all of the
ideas into inventor's journal
2. Create a concept mock up out of any
material that will allow one to create a 3-D
model of the design.
3. Create a full-working model of the idea;

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consider using a computer-animated virtual

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prototype.

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Step 4: File a Patent

There are two main patents to choose from:

1. Utility patent (for new processes or

machines)
2. Design patent (for manufacturing new, non-
obvious ornamental designed If the invention is

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really valuable, someone will infringe on it.

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Advantages of Prototype
1. It tests and refines the functionality of the
design.
2. It makes it possible to test the performance
of various materials.
3. It will help you describe your product more
effectively.

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4. It will encourage others to take it more

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seriously.

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Brainstorm Ideas

1. Try making a list of all the things that are

interesting.

2. For each activity or item of interest, make a

list of possible improvements that could be

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made in the form of an invention.

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Brainstorm Ideas

3. Make a hefty list.

4. Keep a journal at all times, to constantly add

new items to possible-invention list.

5. Do not rush the brainstorming process.

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Patenting

Create a thorough record of the invention.

1.Record the process of inventing the product.

2. Keep records of the research showing that

no similar patented product at the same
market. Prove that invention is unique in order

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to qualify for a patent.

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Patenting

3. Consider the commercial sales value of the

invention. Make sure you have recorded the
commercial value and potential income based
on sales of you the invention.
4. Create an informal drawing of the invention.
An accurate drawing of invention may be

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required in patent application

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Making Invention a Reality

1. Create a prototype.
2. Create a presentation.
3. Present an invention to a manufacturer.
4. Produce your invention.

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5. Advertise your invention.

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Production Feasibility and Time Frame

An idea is not only concentrated on

one entrepreneur. The entrepreneur
might have conceived an idea that is
also in the mind of the other person.
The case of cellular phone is a

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concrete example.

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Production Feasibility and Time Frame
Many companies tried the venture, but
the leader in the industry is still
NOKIA. Others begin to follow and
strong competition emerged in the
process but the leading brand has

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taken off the ground before others

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followed tailing behind.

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Direction: Create a prototype for the following products :
1. Non- food

2. Food

3. Apparel
B. Assessment: Answer the following question.

1. Why Prototyping the product is important?

2. How does prototyping does benefit a

business?
EVALUATION
Reflect on the learning that you gained in this module by
completing the chart below.

I thought…

I learned…