MEDIA AND

INFORMATION
LITERACY
TRADITIONAL MEDIA
AND MODERN MEDIA
LESSON 2: EVOLUTION FROM
TRADITIONAL TO NEW AGE MEDIA
TOPICS: A. The Relationship of Traditional and New Age
Media

B. Prehistoric Age
a. Prehistoric Art as the earliest form of Traditional Media

C. Industrial Age

D. Electronic Age

E. Information or Digital Age

a. Traditional and New Age Media
b. Roles of Traditional Media and New Media in a
democratic society
A. The Relationship of Traditional and New Age Media
B. Prehistoric Age
a. Prehistoric Art as the earliest form of Traditional Media
Prehistoric Age

Pen Paper/ Canvas

Prehistoric Age
Prehistoric Age

ROCK ART

PICTOGRAPHS

PETROGLYPHS
MEGALITHIC
DANCE/ MUSIC
Industrial Age (1700s-1930s)
C. Industrial Age (1700s-1930s)

MASS PRINTING BY
GUTENBERGE PRINTING
PRESS
C. Industrial Age (1700s-1930s)
 C. Industrial Age (1700s-1930s)

TELEGRA
PH
D. Electronic Age

TRANSISTORS, SENSORS, MICROSHIPS

D. Electronic Age
E. Information or Digital Age
E. Information or Digital Age
E. Information or Digital Age
 • TRADITIONAL MEDIA

• MEDIA EXPERIENCE IS
LIMITED.
• ONE-DIRECTIONAL. • NEW MEDIA
• SENSE RECEPTORS USED ARE
VER SPECIFIC(PRINT MEDIA –
SENSE OF SIGHT, RADIO –
SENSE OF HEARING, TV AND
• MEDIA EXPERIENCE IS
FILM – SIGHT AND HEARING0. MORE INTERACTIVE.
• AUDIENCES ARE MORE
INVOLVED AND CAN SEND
FEEDBACK
SIMULTANEOUSLY.
• INTEGRATES ALL THE
ASPECTS OF OLD MEDIA
B. Roles of Traditional Media and New
Media in a democratic society
B. Roles of Traditional Media and New
Media in a democratic society
B.B.Roles
RolesofofTraditional
TraditionalMedia
Mediaand
andNew
New
Mediaininaademocratic
Media democraticsociety
society
B. Roles of Traditional Media and New
Media in a democratic society