Company Profile:

Safepad™

• Launched on 28 May
2019
• Reusable sanitary pad
manufacturer
• Antimicrobial technology
• Self-sterilization
technology
Marketing
Strategy
Distributor & Strategic
Alliances

• Shiprocket

• Bluedart
Marketing
Strategy
Strengths

• Safe and infection-free

environment

• Self-sterilizing Technology

• 100 times reusable.

Marketing
Strategy

Weaknesses

• Slow moving product.

• Less Market Share.
• Social reservations and
taboo.
Marketing
Strategy
Reaching Target
Audiences

• Positioning: Innovative
Product

• Promotional Activities
through BTL, Digital
Platforms

• CSR Activities
 SWOT ANALYSIS (Safe Pad)

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

In India, the female hygiene products high client securing costs attributable to solid brands like
Creative, advantageous and alluring bundling and are growing day by day because of Whisper, Stayfree and so on.
plan. Absence of information about
dispensable napkins among clients population and maximum are aware
Less expensive than others. about their hygiene. unmistakable traditionalism in the public eye concerning
can prompt exchanging and no
ladylike feminine and close cleanliness.
Can suit every types of female. further buy from safe pad.
Because of disposable it will save
money. absence of information about the accessibility of
A not ordinary choice to begin settling close and high maintenance required.
dispensable napkins.
feminine cleanliness issues for ladies. Nature friendly absence of information about utilizing dispensable
napkins.

S W O T
 PESTEL Analysis for SAFEPAD

P E S T E L
Political
Have some vat
and tax rules
Economic

its lasts 8-12

hours so
that can
Social
a nd
Govt. O
G
Local N ld
i
will bu ss
Technological

Safepad
pr
time is l oduction
ess then
Environmental
Environmen
not that mu
tal laws

strictly follo
ch
wing
Legal
Strictly
follow
t of
the righ o
children
free an
t
d
ne others a
save time awere y lso does thers w
e lsory
Trade need lar n't re to o compu act
Compa eco friendly
guidelines and money sociall of space
ge num
b er g
are usin ical and
on
educati 09)
to opera 0
and duties en t te chem
n ce.
(RTE) (2
r m anagem ingridie
identified Economicall
y Poo
ste Sanitary
growth goo of wa
with Services d napkins is
om
absolved fr
Safepad
is Technologically GST list
and stable Safepad is
Stable political cheaper
condition affordab
le eco friendly
Havin
nown g str
re
Have bsite rules i ict
we emplo n
y me n
t
 History and Culture

• Population of India is 1,210,193,422.

• India is the most significant number of followers of Hinduism 79.80%.Besides
Hinduism there also lies Muslim, Buddhism, Christianism , Atheism and
Jainism.
• Majority of the population belongs to Indo-Aryan and Dravidian civilization.
• Hindi is widely spoken throughout the nation. Otherwise different state caries
their state languages Punjabi, Telegu, Tamil, Bengali etc.
• Percentage of Male 52% & female is 48%.
• Average life expectancy rate of male is 67.3 & female is 69.6%.
 Safe Pad

Eco Friendly

Reusable

Retails about 1 Taka

Product
Market Lasts about 100 cycles

Suitable for Indian Market

Hygienic Kit
Recommendations 01
Affordability

02 Reusable Product

Cross Sectional Survey

03

Bigger Market Research

04
 Contingency Plans
Product Satisfaction

Distribution Channel

Sales

Addition of International Market