Bandura’s

Observational Learning
motivation
reproductio

attention
retention

stages
about
Theory
n

By: Kyla B. Alvarado

BEED-1A
 Observational learning
o A major component of Bandura’s social
learning theory
motivation

o Describes the process of learning through

reproductio

attention
retention

stages

about
watching others , retaining the information
and then later replicating the behaviors that
n

were observed.
o Observational learning, method of learning
that consist of observing and modeling
another individual’s behavior , attitudes, or
emotional expressions.
 Stages of observational learning
o Attention
motivation
reproductio

attention
retention

stages
about
o Retention
n

o Reproduction
o Motivation
 STAGE
motivation
reproductio

attention
retention

stages
about
o Observers cannot learn unless
n

they pay attention to what’s

Attentio happening around them.
n o If an organism is going to learn
anything from a model , he or
she must be paying attention to
it and the behavior it exhibits.
 STAGE
motivation

2
reproductio

attention
retention

stages
about
o Observes must not only
n

Retention
recognize the observed
behavior but also remember
it at some later time.
o The second requirement of
observational learning is
being able to remember the
behavior that was witnessed.
 STAGE
motivation

reproductio
3

attention
retention

stages
about
o This requisite of behavior

n
Reproduction concerns the physical and
mental ability of the
individual to copy the
behavior he or she observed.
o Observes must be physically
and intellectually capable of
producing the act.
STAGE

motivation
4

reproductio

attention
retention

stages
about
o Observers will perform the act
only if they have some motivation

n
Motivation or reason to do so.
o If the human or animal does not
have a reason for imitating the
behavior , then no amount of
attention , retention , or
reproduction will overcome the
lack of motivation.
 Thank
You for
Listening!