What is the

product?
•product is a
complex object,
which can be
touched or
cannot be
touched, which
includes
packaging,
price, company
prestige and
company
services
received by
buyers to
satisfy their
wants and
needs.
Types
-Consumer
Products
Example:
PRODUCT shampoo, soap,
water.
-Industrial
Products
Example:
textile, paper,
etc
-Product Based
on Shape
• Goods
• Service
- Durability
Based Products
•Durable
goods
Example:
washing
machine,
-Long product refrigerator, etc.
•Items are not
manufacturing
A company that process durable
converts -A big Example:
production into showing Soap, canned
finished goods machine drinks, etc.
through a -Large
-The product
process then production
sold to Clothing & Leather & has a shape
costs -Products can
customers. Textile Paper Timber etc. - Complex
be owned,
production
resold
DEFINITION EXAMPLES CHARACTERISTICS
-Products can
be stored, held
MANUFACTUR -Products can
I NG be transported
COMPANY - Separate
Companies CHARACTERIS production and
whose consumption
TICS -Separate
activities are
DEFINITION sales and
selling or
providing production
services to -Quality can be
other parties or measured
the public. easily
-Easy
Hospita automation
l GOODS -Products
EXAMPLES
Public SERVICE generate
transportation COMPAN receipts
Y -Moving items
Barber service
Example:
etc. Vehicles, fans,
-No Physical etc.
Products THE CONCEPT -Immovable
No inventory
--Various CHARACTERIS OF PRODUCT property
production
-services TICS AND SERVICES Examples:
and trees, land,
consumption houses, etc.
TYPES -Tangible
go hand in
hand goods
Example:
TRADING tables, chairs,
COMPAN tissues, etc.
Y -intangible
DEFINITION EXAMPLES CHARACTERIS goods
TICS Example: water
Companies Showroom Supermarket Toy store etc. and gas.
that primarily -Has main
- The product
buy goods and activities in the
has no form
resell them form of - Products
through buying, selling,
cannot be
transactions storing in
resold or are
aimed at warehouses
difficult to
making a profit. and reselling.
-Do not carry resell
- Generally the
out the
product cannot
production
be saved
process of GOODS AND - Production
goods SERVICES and
-The company
consumption
does not carry
occur
out the
simultaneously
production CHARACTERISTICS
- Quality is
process of the
difficult to
goods sold.
measure
-Goods sold are - Sales are part
sold directly
of services
without going - High
through any
interaction
processing or - Products are
changes.
provided, not
sold
- Automation is
difficult
- Collection of
reception
services
Transportati
SERVICES
on services
-Freight
forwarding
-Service
photography
-Services
tourism
-Services
translator
-Service
haircut
service
TYPES -Article
writing
services
-Car rental
service
-Online
marketing
services
Example:
one of them
is a barber
shop at a
haircut
service