CRITICAL JOURNAL REVIEW

SKILLS FOR DISRUPTIVE DIGITAL BUSINESS 

This business english paper is supervised by:
CHOMS GARY GANDA TUA SIBARANI, SE.M.Si.,Ak.,CA

Arranged by
NAME: ABDURRAHMAN
NIM : 7213220016

ACCOUNTING MAJOR
FACULTY OF ECONOMICS
MEDAN STATE UNIVERSITY
 FOREWORD
Praise and gratitude the author would like to say to God Almighty for His blessings
and grace so that the author can complete the critical task of the journal review properly.
The purpose of writing this paper is to fulfill the task of the Business English course.
The writer realizes that this writing is far from perfect. Even so, all of this was finally
finished thanks to the help of the most merciful God who always guides the writer's steps and
for the help of all parties and the maximum efforts of the author.
Hopefully this CJR can be useful for anyone who reads it and is able to make it easier
for readers to read journals that are criticized by the author. The author also hopes that
researchers will find it helpful to be able to find out the errors that exist in the results of their
research and be able to correct them. The author apologizes if there are words or sentences
that are not appropriate. The author also expects criticism and suggestions or input from all
parties, so that in the future when there is a CJR task, the author is able to provide better work
results.

Medan, October 2021

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 TABLE OF CONTENTS

FOREWORD............................................................................................................... i.
TABLE OF CONTENTS.............................................................................................ii.
CHAPTER I PRELIMINARY.....................................................................................1
1.1.Background..........................................................................................................1
1.2.Purpose................................................................................................................1
CHAPTER II DISCUSSION.......................................................................................2
2.1.Journal Data.........................................................................................................2
2.2.Abstract................................................................................................................2
2.3.Summary..............................................................................................................2
2.4.Research Method.................................................................................................3
2.5.Advantages and Disadavantages..........................................................................5
BAB III CLOSING......................................................................................................7
3.1.Conclusion.............................................................................................................................. 7
3.2.Saran.................................................................................................................... 7

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 CHAPTER I
PRELIMINARY
1.1.Latar Belakang
Disruption of digital technology is an era of fundamental innovation and massive
change due to the presence of digital technology, changing systems that occur in Indonesia
and globally. In terms of business, the role of business managers is indispensable for these
digital business problems, where manager skills are needed to deal with this.

Regarding the skills of managers, of course, they are not immediately easy to follow
the era of digital disruption to implement their vision and mission. Therefore, in the journal
entitled "Skills for Disruptive Digital Business" research was conducted on how their skills in
managing organizations were carried out. In this paper, will discuss the digital business
research journal.

1.2.Tujuan
1. Completing assignments in business English courses
2. Review and analyze journals about digital business disruption

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 CHAPTER II
DISCUSSION
2.1. Journal Data
Title Skills for disruptive digital business 

Journal Journal of Business Research 
Volume Volume 94, Pages 257-263  
Year January 2019
Author Maria José Sousaa, Álvaro Rocha 

2.2.Abstract
This article analyses the concept of skills and also investigates the skills needed to create 
and manage disruptive digital business which is emerging from the IT evolution.
The primary purpose is to identify skills which need to be developed to manage a disruptive d
igital business.  
The technologies, disruptive business and the skills needed by managers were identified 
through content analysis of semi-structured interviews with seven IT specialists.
To analyze the development of the level of skills needed was conducted an online survey wit
h managers and the final output of the research is a proposal of a
model of skills` development for managers of the disruptive business. 
Ultimately, the result of this research are the lessons uncovered and the proposal made
for a model of skills development for disruptive business managers, which identifies three
types/categories of skills needing development – innovation, leadership, and management
of this research are the lessons uncovered and the proposal made for a
model of skills development for disruptive business managers, which identifies three types/
categories of skills needing development – innovation, leadership, and management 

2.3.Summary
At the outset, the journal provides an introduction that this research aims to identify skills
for managers of digital business disruption and to propose skills development models that are
aligned with market evolution. Then the concept of manager skills is connected and
indispensable to deal with this digital disruption. Which is skills development prevails as a
research issue very important for the competitiveness of the markets and are perceived as a
strategic management tool to cope with the current business environment, mainly because the
market has changed from a market of mass production to a market of customization where
quality, price, and speed of delivery are stressed.
The emergence of this disruption is due to more focus on information technology (IT),
which includes the main technologies, namely the internet of things (IoT), artificial
intelligence, robotics, mobile technologies, big data, nanotechnology, cloud technology.

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These technologies are analyzed for their potential impact on emerging new businesses.
Furthermore, research was conducted by giving 7 questions through interviews with IT
Specialists, where the questions were about the impact, relationship, and manager skills. The
ultimate goal and primary concern of the research are to analyze the lessons learned to
propose a model to develop disruptive business manager's skills.
After that, a survey was conducted on the skills of this digital business disruption to
managers where the survey was conducted on the level of their good or bad skill points. The
managers who follow this consist of different genders totaling 147 people. Eventually, this
research gave the validity to state that the manager of disruptive business must be a resilient
person focused on the business implementation and its viability. The skill model that has
been found also needs to be implemented. The implementation of this model will promote the
acquisition of skills with regard to business development, which includes the strategy that the
company will adopt, products and/or services, management systems which integrate
knowledge about potential strategies to adopt in the company, capacity planning and the
setting of strategic goals and ability to make strategic decisions on company policies in their
various areas of expertise. Will give the knowledge to identify the best marketing strategy for
business development, taking into account the analysis of the environment, competitive
analysis, market analysis and the company itself. Create know-how to develop a corporate
and brand name for products and services such as media publicity image.
In this study, the author also explained that the research had a small research sample. A
second limitation is that the skills required for IT new disruptive business were collected only
by interview

2.4.Researcch Method
Research Purpose to identify skills which need to be
developed to manage a disruptive digital
business
Variable
1. Manager
2. Internet of Things
3. Information Technology
4. Cloud Technology
5. Big Data
6. Mobile Technologies
7. Robotics
8. Artifical Intellegence
9. IT Specialist
10. Skills
Collected Data Research Techniques In completing the results of this study, the
researchers collected data by:

1. Questionnaire (Questionnaire)

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 Questionnaires or questionnaires are data
collection techniques by providing a series
of questions to be answered by respondents.

2. Literature Research (Library Research)

Collecting data through the library is a
research method by collecting data related
to research from books and literatures.

Data Analysis Techniques
Research Result
3. Interview (Interview)
This data collection technique is carried out
directly by the researcher in the form of
questions and answers or interviews by
resource persons who act as informants to
obtain the data needed inthe study.
The data analysis method used by this
research is a qualitative analysis method,
where the research is carried out by
collecting data and conceptual analysis of
the subject matter and using quantative
research meode to record the research
subject.
The motivation for this research has its roots
in a lack of a systematic development
approach about skills needed by
organizations, especially the ones that are
creating new disruptive business and the
competitive market context. There is a little
theoretical and empirical support to connect
these two dimensions regarding disruptive
business, which has made it a fascinating
challenge to embrace. This research
identified three types of skills through the
content analysis of the interviews made to
the IT specialists – innovation, leadership
and management, and tries to analyze the
perception of a sample of managers from
different economic sectors regarding the
level of development needed by managers
of disruptive business for those same skills.
According to the managers, the skills
identified need a moderate/ considerable

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 development. It is also possible to conclude
that there is a significant relationship
between perceived skills development and
the manager's job level, but no significant
differences were found between the three
skills dimensions – innovation, leadership,
and management - and the type of
organization, and gender variables. This
study will help to develop a higher level of
awareness regarding the skills needed by the
managers of new disruptive businesses and
to rethink the company's strategies
according to skills development to respond
to the challenges of the market.

2.5.Advantages and Disadvantages

Advantages Disadvantages
1. Abstract 1. Writing an Email address
There is already a research objective, how to get In this journal the author displays the email
data, data analysis, research results, keywords address, but in writing a good email address in
and abstracts. scientific work should be written in italics.
2. Heading 2.Completeness
Heading is the title for each section in a journal There is no ISSN in the scientific journal.
article such as introduction, method/sub title,
3. Research
results and discussion as well as conclusions.
Each initial letter of the word in the heading is The research sample is incomplete so the
written in capital letters, numbered and in bold evidence to strengthen this research must have a
with the position on the left and the sub- large number of samples.
headings of the headings are numbered and
arranged sequentially.
3. Writing Text
It is in accordance with the way of writing
scientific papers, and each explanation is given
the name and source of each of the explanations
displayed.
4. Research methods
There are already types of methods used.
5. Theory

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The theory presented is in accordance with the
background of the research.

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 CHAPTER III
CLOSING
3.1.Conclusion
New businesses that have emerged in the digital business disruption consist of e-
education, energy, e-tourism, e-health, creative industries, smart cities, intelligent transport,
etc. Due to the advancement of IT.
The model skills needed by managers in dealing with digital business disruption are in the
categories of innovation skills, leadership skills, and management skills, where each category
has a range of important skills to be applied by managers.

3.2.Suggestion
1. Researchers should conduct their research with many samples and not pay too much
attention to existing limitations.
2. The author should complete the journal data completely