LAY’S

American Classic Cream and Onion

&
India’s Magic Masala

Mayank Singh, MRK-3, MBA20C70

 PRODUCTS OF LAY’S
American India’s 
Classic Magic
Cream and Masala
Onion • Magic Masala gives a unique combination of
• American Cream and Onion is one the best Indian flavors in just a bite.
flavor and a lot of people prefer this over
Magic masala. • It’s spicy masala flavorsatisfies the Indian
• Consumers just love creaminess in the chips taste among the consumers.
which seem to melt in the mouth.
 Promotion Mix used by Lays:-
Advertising Sales Promotion Public Relations Personal Selling Direct Marketing

Print and broadcast Contests, games, Press kits Sales Presentations Catalogs
ads sweepstakes, lotteries

Packaging- outer Premiums & gifts Speeches Sales meetings Mailings

Packaging inserts Sampling Seminars Incentive programs Telemarketing

Motion Pictures Fairs & trade shows Annual reports Samples Electronic Shopping

Brochures & booklets Exhibits Charitable donations Fairs & trade shows TV Shopping

Posters & leaflets Demonstrations Sponsorships Fax mail

Directories Coupons Publications E-mail

Advertising Sales Promotion Public Relations Personal Selling Direct Marketing

Reprints of ads Rebates Community Voice mail

Relations

Display signs Low-interest financing Lobbying

Point-of-purchase Entertainment Indentity Media

displays

Audiovisual material Trade-in allowances Company magazine

Symbols & Logos Continuity programs Events

Tie-ins
Lay’s “ Smile deke Dekho”
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‘

Smile Deke Dekho’ Lay’s has been

giving its packaging a quirky look
to showcase how a smile can
universally connect and convey a
mood or emotion effortlessly. 
Lay’s ‘Jitna Bada Zig, Utna Bada Zag’
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Through this campaign, Lay’s Maxx
aims to encourage youth to
unapologetically embrace the ‘lows’
and ‘highs’ of life as every Zig (Low
moment) is always followed by a Zag
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Thank you