Question 2:

How effective is the combination

of your main product and
ancillary tasks?
 Synergy
Throughout all of my products, I have tried to keep a level of
consistency of specific elements. Doing this is important as it
helps audience to identify and create a connection within all
of the products involved. It is even more so when it is
through cross media marketing/coorperation, which my
products are.
My products; short film, poster and review, are all different
forms of media, so for this example of synergy to be effective
and successful, they therefore needed to be identifiable so
that they can be connected to one another.
Due to the fact that I created my short film first, and the fact
that both the poster and review are forms of advertisement
for the film, they will be based on its contents.
 Imagery
Throughout all of my products I tried to keep a consistent image. For instance in
all of the products, there was the image of a wilting flower. The iconography
of this was important as this idea of the character being a
wilting flower, can indicate what the film is about to the
audience. The image can also present the common theme of
symbolism within short films. This can therefore indicate to
the audience that it is a short film. I have made the conscious
decision not to specify, on the poster, that it is a short film, as
POSTER
in research, short posters did not state that they were so.
This is due to the common convention of
short films containing symbolism. I
intended for this factor to get across to
the audience.

SHORT FILM

REVIEW
 Imagery
For the poster, I decided not to use the main cast as the selling point. This was
because they were an unknown cast, so using their faces to sell the film would be
ineffective.
On the other hand, within the film review, images of the cast was used as the main
image. This is because;
Magazine reviews actually give detail on what the film is about. It identifies the
cast within the short film, and uses the image of the protagonist and another main
character together.
Not using the same image in the review as in the poster is common, mostly because
film reviews want to give the audience still images from the film so they can
get a view of what the actual content is
(rather than the fabricated and not really a
representation, which the posters use). It is
also because the people who write the
reviews have no connections with the
production company, so therefore do not
have to use the main image/poster within the
article. (example shown) 
 Typography
Films can easily be recognised by the font which has been
chosen. This is due to the iconography associated with these
typographies. For example, The Godfather, Spiderman and
Happy Potter.
I therefore tried to keep a consistency within the text which I use to write the
film title. However, I did encounter some problem with this, as the font
which I had used for the title of the short film was not available for the
ancillary tasks. I therefore had to use a font which was similar. I used a thin
font which was in italics. It was important that both the review and poster
fonts matched as they are both written texts, so the font will be important.
This is compared to the short film which is a visual media, so therefore font is
not as important. REVIEW
I believe that through the
use of the identical and
similar typography used,
helps create an effective
association between SHORT FILM
these media products.
POSTER
 Product Placement
Furthermore, as I had identified in my research, feature length film normally have
the main actors on the posters as the celebrity status will attract audiences.
However, because I had an unknown cast, I did not do this.
Instead to draw audiences, I included the logo for ‘Whitestone Motion Pictures’
who is a boutique film production company who are globally known.
By including it in all of my products, it would amplify the attention drawn to my
film and would also help to promote that film production company. In turn, they
would then include and promote my film on their accounts. Including; their official
page, Twitter, YouTube, FaceBook and Vimeo pages on the internet.
It could be seen that this is a form of product placement within itself. This is
because within our own products we are including and advertising the other, thus
enhancing the sales for one another.

POSTER
REVIEW

SHORT FILM
 Distribution
Where these products are distributed are important to how the effective they are.
Due to the fact that my short film would be distributed on the internet, in
particular 2.0 websites such as YouTube. This would therefore be most effective to
have the poster presented online also. One possibility could have been to use viral
marketing. This was effective for Christopher Nolan’s “Inception” in which they
presented posters, amongst many other objects included within the film, onto the
internet. This was a very effective method of creating advertisement and hype of
the film. However, it was reported that, $100 million U.S. dollars was spent on this
marketing. I would therefore complete this on a minuscule scale.

Additionally, my review could also be

distributed on the internet. Now that
magazines are advancing and using the
internet due to its recent proliferation, it
would be an effective manner of
advertising my film. Also, it means that
the review can be placed on more
independent review websites, which still
a vast number of people read, due to the
internets globalisation.
Examples of posters for the viral
marking of the film ‘Inception’
The similarities of these product is important for the synergy
to be effective and create the greatest amount of media
coverage. Through the use of the cross media
marketing/cooperation it helps to maximise the publicity of
my products. By using visual and methodical connections, it
helps to maximise the connection between these three
products.
By including the most prominent features of my short film
and applying them to the ancillary tasks, it helped to optimise
the association and most effective advertise the short film.
Overall, I believe that I have efficiently created a combination
of my product, both through their appearances, but also with
their product placement and distribution. Thus optimising
their success.