Innovacion y Emprendimiento: Estableciendo una relacion desde el

Fracaso
Agosto 23 de 2014
CP. ENRIQUE SANDINO VARGAS
Postgraduate Diploma in Business Administration. - School of
Technology & Management-STM London)
Master of Business Administration. International Business. (MBA-Honours
Degree) – University of East London
Área de Investigación: Emprendimiento, Competitividad y Estrategia.
Antecedents:

•Beyond entrepreneurial success:

Exploring effectiveness of
entrepreneurship policy from failure.
INNOVATION
• for a simple person, innovation is just novelty, invention, a snapshot,
something volatile. (ESV 2005)
• Innovation is the lifeblood of any business. (Janet C. Jessen)
• Competitiveness has smashed the primitive concept, now
sustainability and profitability determines what is based upon
invention. (ESV 2005)
• the innovation strategy has emerged as the most effective way to
compete in today’s global economy. (ESV 2005)
• The product of the exploitation of knowledge,
innovation, is considered by IMD in its world
competitiveness year book as the most critical
competitiveness factor for the growing group of
knowledge-based economies.
ENTREPRENEURSHIP

•Is simply the action to start a business

looking for compensation worth the risk.
(ESV 2005)
Success Vs. Failure
• Entrepreneurship is not only about success, one part of the story
says that most of business initiatives fail before reaching its fifth
year of life. For example, New Zealand, 2005, only 37% of Maori
Entrepreneurs survived 42 months (GEM), in Australia 66% of
Businesses survived their first five years, in Colombia, same year,
only 10.41% survived, almost 90% of failures! And what to say
about Norway, called by GEM as one of the most entrepreneurial
countries in Europe, which has a survival rate of 42%, it means that
57% of new business fail before the third year.
• The most entrepreneurial countries in the world
• United States
• Canada
• Australia
• Sweden
• Denmark
• Switzerland
• Taiwan
• Finland
• Netherlands
• United Kingdom
MOST ENTREPRENEURIAL COUNTRIES
Where it comes from?

•By ACCIDENT.
•PLANNED
http://blawgit.com/
The slinky: Inventor:
Richard Jones, a naval engineer
Chocolate-chip cookies: Inventor:
Ruth Wakefield
Potato chips: Inventor: George Crum, a
chef
Play-Doh: Noah and Joseph McVicker of
Kutol Products
Superglue: Eastman Kodak researcher Harry
Coover
Velcro: Swiss electrical engineer, George De
Mestral
Ice Cream Cones: Unknown. The 1904
World’s Fair in St. Louis
Why innovation fails?
When Advertising gone wrong!
When innovation is not needed: don't mess with success.
When the Name goes wrong!
When a logo goes wrong!
When translation goes wrong: Puff in
German is a term for whorehouse.
Misunderstood Products