Republic of the Philippines

BULACAN STATE UNIVERSITY

Bustos Campus
Poblacion, Bustos, Bulacan

The BulSU Ideal Graduates Attributes (BIG A) reflect the graduate’s capacity as:
a. highly and globally competent;
b. ethical and service-oriented citizen;
c. analytical and critical thinker; and
d. reflective life-long learner.

Program Educational Objectives (PEO)

Bachelor of Science in Business Administration
Major in Marketing Management

Program Educational Objectives (PEO) University Mission

BIG-a BIG-b BIG-c BIG-d
1. To equip the students with globally Highly
and
competitive supervisory/managerial skills for
globally
various careers in marketing management and compete
related business fields, nt
Highly Ethical
and and
2. To develop the students’ decision-making
globally service-
competencies using information technology; compete oriented
nt citizen
Analytic
3. To capacitate the students in conducting al and
marketing plans and research; critical
thinker
4. To endow the students the proficiency of Highly
Analytic Reflectiv
and
preparing strategic marketing plans that will al and e life-
globally
provide the product and the company compete
critical long
competitive advantage; and thinker learner
nt
Ethical
5. To infuse to students the value of corporate Reflectiv
and
e life-
citizenship, social responsibility, and ethical service-
long
professionalism. oriented
learner
citizen
 Program Educational Objectives (PEO)
Bachelor of Science in Business Administration
Major in Financial Management

Program Educational Objectives (PEO) University Mission

BIG-a BIG-b BIG-c BIG-d
1. To equip the students with globally Highly
and
competitive supervisory/managerial skills for
globally
various careers in financial management and compete
related business fields, nt
Highly
2. To equip the students with technical skills Analytic Reflectiv
and
al and e life-
based on analytical tools that are necessary globally
critical long
for effective financial decision making; compete
thinker learner
nt
Analytic
3. To capacitate the students to conduct al and
business research in financial management; critical
thinker
Ethical
and
4. To mold students’ character in adherence
service-
ethical and professional standards; and oriented
citizen
5. To conduct extension service through Ethical
Reflectiv
and
technology transfer of good business, social e life-
service-
responsibility, and environment oriented
long
conversation. learner
citizen

Program Educational Objectives (PEO)

Bachelor of Science in Entrepreneurship

Program Educational Objectives (PEO) University Mission

BIG-a BIG-b BIG-c BIG-d
Highly
1. 1. To develop students’ competencies in setting up, and
managing, and operating their own business as well globally
as in pursuing careers in Entrepreneurship; compete
nt
2. To equip students with the necessary tools in Highly
Reflectiv
analyzing/scanning the environment to determine and
e life-
opportunities and develop their profitability profiles globally
long
from which entrepreneurial ventures can be selected compete
learner
from; nt
Analytic Reflectiv
3. To prepare students in mobilizing human, financial,
al and e life-
logistical, and technical resources through business
critical long
plan preparation and implementation;
thinker learner
Ethical
Analytic
4. To capacitate the students to conduct research and and
al and
extension services in the field of entrepreneurship; service-
critical
and oriented
thinker
citizen
Ethical
5. To inculcate in the minds of the students the virtues of Reflectiv
and
integrity, honesty, and other traits and skills aiding in e life-
service-
the development of good moral fiber becoming of a long
oriented
good professional, and citizen. learner
citizen