PRESENTED BY

KHINYARAM
CHOUDHARY &
KISHOR
 INTRODUCTIO
Social Nn e t w o r k s a r e t h e most
m e a n s o f communication us e d b y a
large number of people
e s p e c i a l l y t h e youth. Nowadays,
no one c a n live without having
a n a c c o u n t on t w i t t e r o r on
f a c e b o o k o r on a n o t h e r kinds
o f s o c i a l n e t w o r k , in o r d e r t o b e
connected to the whole
 WHAT IS SOCIAL NETWORKING
A S o c i a l n e t w o r k is a s o c i a l s t r u c t u r e m a d e
o f n o d e s (whi ch a r e g e n e r a l l y i n d i v i d u a l s o r
o rga ni z a t i o ns ) t h a t a r e tied by one o r
more s p e c i f i c t y p e s o f i n t e r d e p e n d e n c y,
such a s v a l u e s , visions, i d e a s , f i n a n c i a l
exchange, f r i e n d s h i p , kinship, dislike,
c o n f l i c t o r t r a d e.
Ty p e s o f S o c i a l N e t w o r k s
Goal: c a r r i e r Goal:
Goal: Goal: g e t t i n g
and m a t c h m a king,
Socializing b a c k in
business soulmate
touch
opprtunities

Online Business Online Alumini

Commu n i t i e s Net w o r k s M a t c h m a k in g N e tw or k s

Facebook Linked in Shaadi.com Facebook

Adult Friend Classmates.co

WeChat Viadeo
Finder.com m

Bharatmatrimo
Meetme XING Orkut
ny.com

Myspace.com
(a place for frds)
Some s o c i a l n e t w o r k i n g s i t e s
Why t o u s e S o c i a l N e t w o r k i n g

 Socializing
– Make f rien d s
– C r e a t e g r o u p s , communities.
 Sharing information –
f i l e s , MUSIC, VIDEO, p i c t u r e s
 Create blogs
 Time u t i l i t y
 L o w e r c o s t ( v i a – i n t e r n e t , m o b i l e p h o n e GPRS
etc)
 B u i l d s c r e d i b i l i t y.
 Matchmaking.
 Business
 Discussions.
 Ta k e a d v i c e s .
 Advertising a t a cheap cost.
F e a t u r e s in s o c i a l n e t w o r k i n g

M e s s a g i n g
 News
 Communities
 Like b u t t o n s
G a m e s
 Audio a n d Video u p l o a d s
 Key P l a y e r s
 Tw i t t e r
 Founded: 2 0 0 
 No. o f u s e r s : 490 m i l l i o n
 R ev e n u e : US $3 7 million
( p r o j e c t e d 20 13)
A l e x a R a n k : 3
R e v e n u e f r o m : v e r i f i e d a c c o u n t s ,
advertisements (promoted trends)
Tw i t t e r is a r e a l - t i m e i n f o r m a t i o n n e t w o r k
t h a t connects you t o t h e l a t e s t st ories, ideas,
opinions a n d n e w s a b o u t w h a t y o u f i n d
i n t e r e s t i n g . Simply f i n d t h e a c c o u n t s y o u f i n d
most compelling a n d f o l l o w t h e
conversations.
A t t h e h e a r t o f Tw i t t e r a r e s m a l l b u r s t s o f
i n f o r m a t i o n c a l l e d Tw e e t s . E a c h Tw e e t is 140
c h a r a c t e r s l o n g , b u t don’t l e t t h e s m a l l s i z e
f o o l you—you c a n d i s c o v e r a l o t in a l i t t l e
s p a c e . You c a n s e e p h o t o s , v i d e o s a n d
c o n v e r s a t i o n s d i r e c t l y in Tw e e t s t o g e t t h e
w h o l e s t o r y a t a g l a n c e , a n d a l l in o n e p l a c e .
 Key P l a y e r s
Facebook
Founded: 2004
No. o f u s e r s : 3 5 m i l l i o n
Revenue: US$858
million A l e x a Rank: 1
Revenue from: B a n n e r a ds, r e f e r r a l
marketing, partnerships,
branding elements, virtual
currency
 S o c i a l N e t w o r k l a u n c h e d in F e b r u a r y
2004 b y Mark Z u c k e r b e r g
 Mission:
To c o n n e c t p e o p l e on a n i n n o v a t e p l a t f o r m
t h a t f o s t e r s i n c re a s i n g i n t e r a c t i o n . I t
s h o u l d h a v e a n e m o t i o n a l connection.
 Vision:
To p ro v i d e u s e r s w i t h v a l u e b e y o n d
i n t e r a c t i o n . T hey s h o u l d l o o k t o F a c e b o o k
t o find a n s w e r s t o q u e s t i o n s l i k e ,
―which c a r s h o u l d i b u y ‖ – a l l t h i s b a s e d
on t h e p o w e r o f s o c i a l recom mendations .
• Collaborative • Oversold
• Engaging • High o v e r l a p
• Sense o f • Disorderly
Community • Privacy Issues
• Knowledge
M a n ag e ment
• E a s e o f Use
• Integration
Strenghts
• Low C o s t

Oppo r tun it Thr e a t

ies s

• Integration • Mergers and

Acquisitions
• Convert u s e rs
• Competing
• Expose b l o g s Platforms
and campaigns • Abuse and
t o community Exploitation
users • Risk of
losing
image
How S o c i a l N e t w o r k i n g is c h a n g i n g
Enterprises
 Bui l di ng a C o l l a b o r a t i v e C u l t u r e
 Establishing more effective two-way
communication
 Creating more engaging l e a r n i n g
experiences
 Sharing c u r r e n t practices through a
knowledge network
 Improvi ng E m p l o y e e i n v o l v e m e n t a n d
engagement
 Assessing p r o g r e s s more r e g u l a r l y a n d
effectively
•A d v a n t a g e s :
 F a c i l i t a t e s o p e n communica tio n,
leading t o enhanced
information discovery a n d
d e l i v e r y.

 Al lo ws employees t o discuss ideas,

p o s t n ews , a s k q u e s t i o n s a n d
s h a r e links.

 P r o v i d e s a n o p p o r t u n i t y t o widen
business c o n t a c t s .

 T a r g e t s a wide a u d i e n c e , m a k i n g i t a
useful and effective recruitment
tool.

 Improves business r e p u t a t i o n a n d
c l i e n t b a s e w i t h minimal u s e o f
advertising.

 Expands m a r k e t r e s e a r c h ,
implements m a r k e t i n g campaigns,
d e l i v e r s communications a n d d i r e c t s
i n t e r e s t e d p eo pl e t o specific web
 D i s a d v a n t a g e s Of S o c i a l
Networking Sites
 Opens up t h e p o s s i b i l i t y f o r h a c k e r s t o commit
f r a u d a n d l a u n c h spam a n d virus a t t a c k s .
 Increases t h e risk of people f a l l in g prey t o
o n l i n e s c a m s t h a t s e e m g e n u i n e , r e s u l t i n g in d a t a
o r identity t h e f t .
 May r e s u l t in n e g a t i v e c o m m e n t s f r o m e m p l o y e e s
a b o u t t h e company o r p o t e n t i a l l e g a l
c o n s e q u e n c e s i f e m p l o y e e s u s e t h e s e s i t e s t o vi ew
o bj e cti o na bl e, illicit o r offensive m a t e r i a l .
 P o t e n t i a l l y r e s u l t s in l o s t p r o d u c t i v i t y,
e s p e c i a l l y if employees a r e busy updating
profiles, etc.
 Conclusion
 P a r t o f a l m o s t e v e r y o n e ’s l i f e .
 Every t h i n g is t h i s wo r l d h a s s o me +v e
- ve’s.
 Tee n a g e r s a r e t h e one’s you u s e
t hese s i t e s t h e most.
 These s i t e s a r e u s e f u l t o use r s ,
owners a n d t h i r d p a r t y.
 Huge pl a t f o r m f o r d a t a
inform a t i o n s h a r i n g .
 G r o w i n g i n c r e a s i n g l y.
 Scope f o r i m p ro v e m en t ( w e a k
regula t o ry role)
 Thanks
for
Khinyaram watching kishor