RG Printworks

PRINT • CUT • DESIGN • COPY

BRIEF DESCRIPTION

• RG Printworks is a small home-based

printing business that offers different digital
printing services to people in Dagupan City
and Mangaldan.

• These services include sticker printing,

invitation cards printing, business cards,
personalized printing of jigsaw puzzle,
mousepad, mugs and fridge magnet for
souvenir.

• The nature of the business is a sole

proprietorship type.
 SAMPLE WORKS DONE

Sticker Labels Invitation Cards Personalized Mugs Ref Magnet

TYPE OF RETAILING
SERVICE RETAILER
• To provide our customers a product
or output that is better if not the
same level than what other printing
businesses provide .

• To create value for our customers

and establish healthy and
progressive relationship with them.
CHANNELS
MULTI-CHANNEL
• Facebook Page to cater queries,
price quotations, and as well as to
post services offered.
• Email for sending and receiving
designs, images, and files to and
from the customer.

• Mobile to answer customer calls

and to update them with the
situation of their orders.
ONSUMER BUYING BEHAVIOR
ECONO
MY
FAMIL
Y
REFERENCE
GROUP SOCIAL FACTORS
THAT INFLUENCES CONSUMER BUYING BEHAVIOR
CULTU
RE
 MARKET SEGMENTATIO
COMBINATION
OF:
BEHAVIORAL GEOGRPAHICAL
- one of our target market includes small - people residing in Dagupan City,
businesses and online sellers that Mangaldan, San Jacinto, San Fabian and
require sticker labels for their products. nearby towns

- they practice a purchasing habit for the

DEMOGRAPHICAL
same particular use which is sticking the - social status of the customers
labels to their product - occupation (student, business owner,
employee, etc.)
- age and gender
THANK YOU FOR
LISTENING!