INTRODUCTION to

ENTREPRENEURSHIP

Innopreneurship:
z
Entrepreneurship + Innovation
(12Ms to Successful Entrepreneurship)
 D: SELF-LEADERSHIP
Moving Forward
Mission
Mastery

A: PREPARATION C: EXECUTION
z
Money Machineries
Model Methods
Mentors Management Skills

B: MARKETING
cc
Mindset
Market
Messagec
 GATE Click icon to add picture

1:
Preparation
 Reasonable Intelligence Quotient (I.Q.)

 Validated assumptions

MONEY, MODEL, MENTORS

z
 MONEY
z

 It is the cash component that

creates the cycle of wealth
conversion and prosperity.
z

MODEL
 It is the big picture plan to
generate sales revenues,
profit, cash flow, growth, and
how to scale up.
 MENTOR
z

S
 It is the experienced advisers who can add
value to the entrepreneur by giving sound
guidance to increase the competency,
lessen the risks, and help open more
opportunities for the entrepreneur to
succeed.
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GATE 2:
z

Marketing
 Reasonable Creativity Quotient (C.Q.)

MINDSET, MARKET,
MESSAGE
 z

MINDSE
T
 It is about beliefs.

 Innovation must be integrated with

entrepreneurship.
 Unique Selling Proposition (USP)
z

MARKET
 It is the set of buyers.

 Channel where the target

market can find what is being
offered.
 z

GENDER
z
SOCIOECONOMIC
STATUS
z
LOCATION
 z

MESSAGE
 It is the brand positioning that
will be communicated to
persuade the target customers
to buy.
z
 Click icon to add picture

GATE 3:
z

Execution
 Reasonable Emotional Quotient (E.Q.)

MACHINERY, METHODS,
MANAGEMENT SKILLS
 MACHINER
z

Y
 It is an organization structure
that can deliver the value
planned.
z
 METHODS
z

 It is about systems and

processes that allow the
entrepreneur information and
control.
 z
MANAGEMENT
SKILLS

 It is about the ability to carry

out the plans through people,
rewards and leadership.
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GATE 4:
z

Self-Leadership
 High Adversity Quotient (A.Q.)

MOVING FORWARD,
MISSION, MASTERY
 z
MOVING
FORWARD

 It is about having the grit to

continue the business despite
obstacles.
 MISSION
z

 It is about purpose or the

reason the business exists
beyond making profit.
 MASTERY
z

 It is about building capabilities,

knowing the nuts and bolts of the
business well and eliminating
gaps in the know-how.
 3 x 4 Entrepreneurship Key
Factors Matrix
Keys Factors for
Self-
Success/4-Gate
z Preparation Marketing Execution
Leadership
Model
Moving
Commitment Money Mindset Machinery
Forward
Coordination Model Market Methods Mission
Management
Competency Mentors Message Mastery
Skills
 COMMITMENT
z

Money (Investment)

Mindset (Innovation)

Machinery (Effectivity)

Moving Forward (Goals)

 COORDINATION
z

Model (Interdependency)

Market (Choice)

Methods (Processes)

Mission (Fulfillment)
 COMPETENCIES
z

Mentors (Guidance)

Message (Position)

Management skills (Leadership)

Mastery (Adaptability)
z

Intelligence Quotient (I.Q.)

Creativity Quotient (C.Q.)

Emotional Quotient (E.Q.)

Adversity Quotient (A.Q.)

 D: SELF-LEADERSHIP
Moving Forward
Mission
Mastery

A: PREPARATION C: EXECUTION
z
Money
A Machineries
IQ Q E Methods
Model
C Q Management Skills
Mentors
Q

B: MARKETING
Mindset
Market
Message
z
z
 7
z
Competencie
s of an
Entrepreneur
 z
A: PREPARATION
 RISKS APPETITE

-sees rewards for taking  SENSEMAKING

opportunities that have
potential positive ( or -scanning the environment
negative) consequences. to detect and interpret what
is happening today in order
to connect and take actions
on future outcomes.
z
z
B. MARKETING

 CUSTOMER-FOCUS

-choosing, initiating and

sustaining relationships with
customers.
z
 z
C: EXECUTION
 INITIATIVE

-being proactive in taking  INFLUENCE

prompt actions to attain
objectives. -ability to use personal
branding and interpersonal
styles to gain buy-in
constituents.
z
 z
D: SELF-LEADERSHIP
 ADAPTABILITY

-adjusting to external
changes while initiating
 GRIT
internal changes to attain
objectives. -persistency to attain long-
term goals despite
adversity.
z
z

ATTAINMENT OF
GOALS
 Initiative  Adaptability
 z
Classification of
Competencies of Entrepreneur
Interpersonal
Personal Competencies Business Competencies
Competencies

Risk appetite (IQ) Influence (EQ) Sensemaking (IQ)

Adaptability (AQ) Customer Focus (CQ)

Grit (AQ)
Initiative (EQ)
 4 Cs
z
Competencie
s to be
Innovators
 z

1) CREATIVITY
 Forming a mental image or new
idea about the future.
z
 z
2) CRITICAL THINKING

 Offering new ways to solve defined

problems.
 z

3) COLLABORATION
 Developing relationships with the
right partners to attain objectives.
 z

4) COMMUNICATION
 Engaging constituents to make
them understand and accept your
message.