TEAM:

LUISA FERNANDA GALICIA RAMÍREZ

BLANCA GUADALUPE PEÑA HERNANDEZ

PERLA ABIGAIL RODRÍGUEZ LIMÓN

MAYTE YAKARANDAY VELA RAMOS

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• 1st Final Project: Role
Model Companies
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Description of the company 

 It began operating on December 2, 1945, with
only 34 people working in a small plant in
Mexico City.

 We produce and distribute fresh and frozen

box bread, buns, cookies, cupcakes, English
muffins, bagels, packaged goods, tortillas,
salty snacks and confectionery.
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 Grupo Bimbo was born in 1945 and is one of the Mexican companies
with the greatest success and projection worldwide.

 • It has a presence in 19 countries in America, Europeand Asia.• It has

more than 8,000 products and closeof 150 prestigious brands.
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Relevant information about the

beginnings of the owner
 Lorenzo Servitje was born on November 20, 1918 in Mexico
City.

 He completed his university studies at the National

Autonomous University of Mexico (UNAM), where he
graduated as a public accountant.

 In 1944, he conceived the idea of ​opening his own bakery.

 On December 2, 1945, Grupo Bimbo was inaugurated

How he struggled in the process to
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see his company grow

One of the first challenges that Lorenzo faced was the death of
his father, Juan Servitje, who took on the great responsibility of
managing the family business, leaving his university
studies.However, he never lost his vision of creating the largest
bakery in Mexico.

This is how the vision of

creating the largest bakery
in the world was born.
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 After the First World War there was great

international tension that prevented the export
of products and machinery necessary for
making bread.

modify the thinking of the Mexican

consumer towards box bread,
established by the neighboring country
USA since it was thought that it lost its
freshness.
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The financial resources needed to open the

first factory were not available.

How do I manage to overcome them?

Lorenzo joined forces with other

members of his family, who, like his
father, had had bakery businesses
The starting of the company up to
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the present
it managed to make its way into
warehouses and stores in the
Mexican capital, with only 34
workers and 10 distribution
trucks.Offering its basic products,
small white bread, large white bread
and toast.

In 1955, and with great

success in the capital, I seek
to conquer new markets
towards the center and north
of the country, Guadalajara,
Monterrey, and Puebla
 Thezcompany had a greater boom with the creation of the Gansito, Bombonete,
Negrito and Marinela brands, all with great success, and due to this the idea of
internationalizing itself arose and starting to be listed on the Mexican Stock
Exchange.

Thus placing Bimbo as the largest bakery in the world,

as a business icon in Latin America, currently having
196 plants and more than 1800 points of sale
strategically located throughout more than 33 countries
in America, Europe, Asia and Africa.
 The position
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of the compan
y in the marke
t
 Worldwide,
Bimbo is the leading bakery company and animportant player in snacks and confectionery. Th
rough 202 plants, 58,000 routes and around 3.1 million points of sale, the company produces
and distributes 62 million productsdaily in 32 countries in which it operates.

 A fact to highlight is that in 2018, Bimbo managed to occupy the 18th position

in the list of companiesmost preferred by consumers worldwide.
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How the company
has contributed to society

 Its main objective is to support activities aimed at incorpo
rating social commitment in favor of
vulnerable communities, seeking to optimize efforts in pr
ograms thatsupport the environment, health, nutrition, ed
ucation and culture
of society, especially children and indigenous. 
Conclusions
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