EVIDENCE 2: VIDEO ´´PRESENTING

ORALLY A BUSINESS PROCESS

IMPROVEMENT PLAN´´
ENGLISH TEACHER : JASBLEYDI MOSQUERA
STUDENT : CARLOS FELIPE RODRIGUEZ MURILLO
2104838
INTERNATIONAL NEGOTIATION
1.Perform an evaluation of your product, service, or any
procedure or management in your company, identify a possible
problem that is presenting and that is affecting the customer
service of your company.
2. Create a SWOT matrix in order to analyze strengths,
weaknesses, opportunities and threats.
3. Determine at least 6 objectives to deal with the problem
found. By means of a graphic scheme, present these objectives.
4.Record a video with the exposition of the problem, the
presentation of your SWOT and its graphic scheme of
objectives. The maximum length of the video. It should be 4
minutes and it is necessary the participation of each of the
members of the work team
HASS AVOCADO EVALUATION
The first problem affecting the avocado crop is theft. Avocado farms are
constantly victims of fruit theft in the country, this due to the informal trade that
has the fruit around the nation through street vendors, which mostly sell stolen
fruit. Faced with this problem, avocado growers take drastic but costly measures
such as the implementation of armed trappers, 24-hour motorized surveillance,
perimeter alarms, among others, but these measures are not enough to prevent
the owners of the business from stealing the fruit.

Secondly, there are difficulties in marketing. In this aspect the money is earned by
the traders, who have established a mafia of buying and selling, which is difficult to
impose competition, since they have monopolized the main markets of the country
and they are the ones who determine the value of the fruit, so that the farmer has to
accept the prices set even on occasions when they are unprofitable for his business.
However, the problem does not end with the mafias in the marketplaces, since when
farmers seek to code in chain stores, these impose conditions and again set
purchase prices that make the avocado business less and less attractive in terms of
expected profit.
SWOT MATRIX
STRENGTHS WEAKNESSES

- Relatively low tariffs in most countries. - High sanitation standards.

- High vitamin content. - need for high technology to perform

quarantine treatments to eliminate pests.
- Good weather conditions for production
throughout the year.

OPPORTUNITIES THREATS

- Growth of hass avocado exports in - Strong competition with international

Colombia. markets.

- Growth in worldwide demand. Better - Various pests can spoil the product.
financial conditions in different countries.
- Increase in planting costs
- preference of agricultural products
worldwide.

WE WILL CARRY OUT AN
INTERNAL AND EXTERNAL
ANALYSIS OF OUR COMPANY
TOWARDS THE PRODUCTIVE
SECTOR
WE WILL BE ABLE TO
IDENTIFY THE MAIN
POLITICAL, ECONOMIC AND
SPECIFIC
SOCIAL VARIABLES OF THE
OBJETIVES
U.S. MARKET CATEGORY FOR
THE EXPORT OF HASS
AVOCADOS
- THE INTERNATIONAL MARKET
ACTION PLAN WILL BE
FORMULATED WITH
GUIDELINES ORIENTED TO THE
COMMERCIALIZATION OF THE
PRODUCT AND THE
FEASIBILITY OF THE EXPORT
PLAN.
A strategic plan will be designed for
the export of hass avocados from
Colombia to the United States with the
highest value-added standards, which
should be associated with the
environmental sustainability of the
product
- WE WILL PROPOSE STRATEGIES
FOR THE COMPANY, FOCUSED
ON THE EXPORT OF AVOCADO
HASS FOR EXPORT TO THE U.S.
MARKET.
- AN INSTRUCTIVE MANUAL
WILL BE PREPARED FOR THE
EXPORT PROCESS, FROM
PRODUCTION TO THE
REINTRODUCTION OF
FOREIGN CURRENCY.
 STRATEGY ONE
ONP

TO CREATE THE NATIONAL ORGANIZATION OF THE

PRODUCER - ADJUSTING
AGRICULTURAL
REGULATIONS
- TO PROMOTE REGIONAL ASSOCIATIONS.

TO DEVELOP THE SUBSECTOR

- TO ENCOURAGE ENTREPRENEURIAL
TRAINING.
 STRATEGY TWO

- DEVELOPMENT OF AGRICULTURAL ENTREPRENEURSHIP

SKILLS

ACCESS TO CREDIT AND FINANCIAL RESOURCES

REGULATION TO EXPAND REGISTERED INPUTS

THANK YOU