GROUP 1

The following conceptual models for

Human Communication
Aristotle’s Model
 Aristotle Model is mainly focused
on speaker
Centered model as the speaker has
the most important role in it and is
the only one active.
 Aristotle Model of
Communication
EFFECT
5 Primary elements
AUDIENCE

n
sio
a
O cc

SPEECH

SPEAKER
LassWell’s Model
 Lasswell’s model of
communication ( also
known as action model or
linear model or one way
model of
communication ) is
regarded as one the most
influential communication
models.
 Lass well’s
Communication Model

Who? What? Channel Whom The

( Speaker ) ( Message ) ( Medium ) ( Audience ) EFFECT
 Lass well’s Model

Who What Channel Whom

Speaker Message Medium Audience Effect

Lasswell’s states that in order to understand

The process of mass communication one has to
Understand each of the stages.

This Model stresses on the effect rather than

The message itself.
 WHO?
Component: This is the communicator, also called
the sender, who formulates , and spreads a message.
The sender can also be an intermediary.

Analysis: This is about a management and audit

analysis, that helps the sender to have the power to
communicate.
 WHAT?
Component: This is the content of the
message or the message that the sender
spreads.

Analysis: The content analysis is related to

the aim of the message and/or the
secondary intent.
 CHANNEL?
Component: The channel describe the
medium or media that is/are used to convey
and spread the message. The medium can
consist of several communication tools,
mass media and social media.

Analysis: The media analysis show which

medium is best used to convey a message to
the receivers as effectively as possible.
 TO
WHOM?
Component: This describe the receiver(s)
such as target group or an individual. With
mass communication, there’s an audience.

Analysis: The target analysis shows who the

message is meant for and how they are best
reached and/or influenced.
 WHICH EFFECT?

Component: The effects is the result the

message leads to. The so-called triangle of
success knowledge , attitude, behavior’ is
often used to describe the desired effect.

Analysis:An effects analysis takes place

after the sender has communicated
their message.
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