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  • Merck's Case - Syndicate 7

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    Serly Sanoni
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    1) The document discusses Merck's efforts to address River Blindness, a parasitic disease spread by black flies that infects over 30 million people in sub-Saharan Africa and Latin America. 2) Merck developed a drug to treat River Blindness but faced challenges commercializing it due to the disease being located mostly in remote, poor regions. 3) The document outlines Merck's decision making process in finding strategic buyers for the drug, including considering partnerships with third world governments, NGOs, and the U.S. government, in order to help the many people affected by the disease.

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    1) The document discusses Merck's efforts to address River Blindness, a parasitic disease spread by black flies that infects over 30 million people in sub-Saharan Africa and Latin America. 2) Merck developed a drug to treat River Blindness but faced challenges commercializing it due to the disease being located mostly in remote, poor regions. 3) The document outlines Merck's decision making process in finding strategic buyers for the drug, including considering partnerships with third world governments, NGOs, and the U.S. government, in order to help the many people affected by the disease.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views18 pages

    Merck's Case - Syndicate 7

    Uploaded by

    Serly Sanoni
    1) The document discusses Merck's efforts to address River Blindness, a parasitic disease spread by black flies that infects over 30 million people in sub-Saharan Africa and Latin America. 2) Merck developed a drug to treat River Blindness but faced challenges commercializing it due to the disease being located mostly in remote, poor regions. 3) The document outlines Merck's decision making process in finding strategic buyers for the drug, including considering partnerships with third world governments, NGOs, and the U.S. government, in order to help the many people affected by the disease.

    Copyright:

    © All Rights Reserved
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    of 18

    MERCK Case

    Syndicate 7
    Ageng Piandel Bhakti - 29320138
    Hendrik Samuel Hasiholan - 29320147
    Matiinu Iman Ramadhan - 29320144
    Mohamad Yaser Arafat - 29320142
    Priscilla - 29320152
    R.A. Patria Rhamadonna Sy. - 29320150
    .
    Corporate Social
    Responsibility
    Managing shareholder value & stakeholder
    interest
    Overview
    01 Merck

    02 River Blindness

    03 Decision Making

    04 Closing Statement
    River Blindness (Onchocerciasis)
    ● a Parasitic worm
    carried by tiny black
    fly which bred along
    fastmoving rivers.

    ● When the flies bit


    humans single person
    could be bitten
    thousands of times a
    day - the larvae of a
    parasitic
    worm,Onchocerca.
    ooloulus, entered the
    body,
    ● 35 Developing countries
    (third world)
    ● Endemic Africa, parts of
    Middle
    East, Latin America

    occurs mainly in tropical areas.

    More than 99% of infected people live in 31


    countries in sub-Saharan Africa: Angola,
    Benin, Burkina Faso, Burundi, Cameroon,
    Central African Republic, Chad, Republic of
    Congo, Côte d’Ivoire, Democratic Republic
    of the Congo, Equatorial Guinea, Ethiopia,
    Gabon, Ghana, Guinea, Guinea-Bissau,
    Kenya, Liberia, Malawi, Mali, Mozambique,
    Niger, Nigeria, Rwanda, Senegal, Sierra
    Leone, South Sudan, Sudan, Togo, Uganda,
    United Republic of Tanzania, Brazil,
    Venezuela (Bolivarian Republic of) and
    Yemen.
    Geographical distribution 2017 of Onchocerciasis

    Source: https://www.who.int/news-room/fact-sheets/detail/onchocerciasis
    Commercializing the Drug
    Brief Note
    As River Blindness is endemic disease, the disease
    epicenter only covered some remoted area and are 04
    located mostly in the poor regions.
    This facts led to the skepticism of Merck in finding strategic
    buyers. 03
    STRATEGIC
    02 Others

    BUYERS 01 Third World Governments

    Non Governmental Organization

    U.S. Government
    Closing Statement
    SHAREHOLDER PEOPLE / PATIENT
    Increase firm’s public value People with high exposure will have a hope and higher
    chance to be cured
    Opportunity to cooperate with WHO and other related
    bodies

    Maintaining founder’s core value


    P Younger generations will grow normally without fear of
    the disease

    S
    G
    EMPLOYEE
    E GOVERNMENT (incl. WHO)
    Help to find solution to overcome this long problematic
    Knowing their work has meaning
    story

    Public health will eventually lead to a greater society


    THANK YOU

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