Brand

Positioning
Infographics
Here is where this template begins
 Brand Positioning Infographics

Losing Winning
Earth is the third Saturn is composed of
planet from the Sun hydrogen and helium
What What your
consumers brand does
want best

What your
competitors
Dumb do best Risky
Neptune is the farthest Mercury is the closest
planet from the Sun object to the Sun
 Brand Positioning Infographics

Purpose Saturn is composed of hydrogen and helium

Brand main
Relevance Consistency Credibility Inspiration Uniqueness
attributes

Corporate Jupiter is the Venus is the Despite being Mercury is the Jupiter is the
brand biggest planet of second planet red, Mars is a closest planet to biggest planet of
positioning them all from the Sun cold place the Sun them all

Guidance for
Propositions Topic priorities Business priorities
stakeholder
 Brand Positioning Infographics

Infrastructu
Purpose Values Process Products
re

Mercury is the Venus has a It's the biggest Despite being red, Earth is the planet
smallest planet beautiful name planet of them all Mars is a cold place where we all live on

When/Wher
Why Who How What
e
 Brand Positioning Infographics
High price

A B C D E

High quality
Low quality

Comparatives
dimensions must be:
● Objective
● Broad
● Salient
● Contrasting
● Measurable
F G H I J

Low price
 Brand Positioning Infographics

Target audience Solutions Advantage

Mercury is the closest Venus is the second planet Despite being red, Mars is a
planet to the Sun from the Sun cold place

Problem Reason to believe Market

Earth is the planet where Saturn is composed of landscape
Earth is the third planet
we all live on hydrogen and helium from the Sun
 Brand Positioning Infographics
More emotional More rational

01 02 03 04 05

Why Who How What Where/When

Infrastructur
Purpose Values Process Product
e
Earth is the only Pluto is now Despite being red, Mercury is the Venus is the
planet that considered a Mars is actually a closest planet to second planet
harbors life dwarf planet cold place the Sun from the Sun
 Brand Positioning Infographics
Brand merit
Saturn is a gas giant and has
several rings Highest
value
Brand esteem
Despite being red, Mars is
actually a cold place
Higher value

Brand visuals
It is the smallest planet in
the Solar System High value

Brand features
It is the biggest planet in the Low value
Solar System
 Brand Positioning Infographics
How the
What the
brand Brand personality
product
makes me
does for me
look
Saturn is the ringed one. Venus has a beautiful
It’s composed mostly of name and is the second
hydrogen and helium planet from the Sun Brand sensations

How the How I

brand would Brand symbols
makes me describe the
feel product
Despite being red, Mars is Mercury is the closest to
a very cold place. It is full the Sun and the smallest Brand facts
of iron oxide dust one in the Solar System
 Brand Positioning Infographics
Point of difference

Anchoring a brand's point of difference to achieve indispensability

What Earth is the only planet that harbors life Earth

How Mercury is the closest planet to the Sun Mercury

Why Neptune is the farthest planet from the Sun Neptune

Who Pluto is now considered a dwarf planet Pluto

 Brand Positioning Infographics
Market Reasons to
definition believe
Venus has a beautiful Mercury is the closest to
name and is the second the Sun and the smallest
planet from the Sun one in the Solar System

Target Brand
customer promise
Saturn is the ringed one. Despite being red, Mars is
It’s composed mostly of a very cold place. It is full
hydrogen and helium of iron oxide dust
 Brand Positioning Infographics
Positioning framework

Target audience Earth is the only planet that harbors life 01

Frame of reference Mercury is the closest planet to the Sun 02

Point of difference It´s the farthest planet from the Sun 03

Primary benefit Pluto is now considered a dwarf planet 04

Proof points or Saturn is composed of hydrogen and helium 05

RTB's
 Brand Positioning Infographics

Brand target Your brand Brand Always test

audience must be positioning your brand
Mercury is the closest Venus isunique
the second planet Earth is the planet where Saturn is composed of
planet to the Sun from the Sun we all live on hydrogen and helium

01 02 03 04
 Brand Positioning Infographics

Types of brand positioning strategies

Category Consumer Competitor Company Brand

based based based benefit prestige
Earth is the only Pluto is now Despite being red, Mercury is the Venus is the
planet that considered a Mars is actually a closest planet to second planet
harbors life dwarf planet cold place the Sun from the Sun
 Brand Positioning Infographics

Product Customer needs

Place
Saturn is the ringed one. Venus has a beautiful
It’s composed mostly of name and is the second

Customer can find it

Customer can pay
hydrogen and helium planet from the Sun

Brand
positioning
Price Promotion
Despite being red, Mars is Mercury is the closest to
a very cold place. It is full Customer can check it the Sun and the smallest
of iron oxide dust one in the Solar System
 Brand Positioning Infographics
Brand position

01 02 03
Brand Brand Brand
execution personality position
Earth is the only Pluto is now Despite being red,
planet that considered a Mars is actually a
harbors life dwarf planet cold place
 Brand Positioning Infographics
Infrastructure
Mercury is the closest Where
planet to the Sun

Product
What Despite being red,
Mars is a cold place

Process
Neptune is the farthest How
planet from the Sun

Values
Values Saturn is a gas giant
and has rings

Purpose
Jupiter is a gas giant Why
and the biggest planet
 Brand Positioning Infographics
Mercury is the smallest planet
Stage 01 Target audience in the Solar System

Neptune is the farthest planet

Stage 02 Frame of reference from the Sun

Saturn is composed of
Stage 03 Point of difference hydrogen and helium

Jupiter is a gas giant and the

Stage 04 Primary benefit biggest planet of them all

Despite being red, Mars is a

Stage 05 Proof points or very cold place
RTB's
 Brand Positioning Infographics

Emotional
brands
Mercury is the closest
planet to the Sun

Rational brands
Despite being red,
Mars is a cold place

Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here
 Brand Positioning Infographics
Value proposition + Support
points

Brand
positioning

Core brand
Competitive Audience needs Strengths
values
Earth is the only Pluto is now Despite being red, Mercury is the
planet that considered a Mars is actually a closest planet to
harbors life dwarf planet cold place the Sun
 Brand Positioning Infographics
Brand
execution
Venus has a beautiful
name and is the second
Brand planet from the Sun

personality
Despite being red, Mars is
a very cold place. It is full
of iron oxide dust Brand
position
Mercury is the closest to
the Sun and the smallest
one in the Solar System
 Brand Positioning Infographics
Understand
Opportunity
the
modelling
stakeholders Step 01 Step 02
Jupiter is the It’s the farthest
biggest of them all planet from the Sun

Brand Main brand

Brand
platforms identity
Step 03 Positioning Step 04
Mercury is the Venus is the second
smallest planet Process planet from the Sun

Brand Continuous
architecture evaluation
Step 05 Step 06
Saturn is a gas giant Earth is the third
and has rings planet from the Sun
 Brand Positioning Infographics

Component A Component B Component C

Mercury is the smallest planet in Despite being red, Mars is actually Venus has a beautiful name, but
the Solar System a very cold place also high temperatures

Position Identity Promise

● Venus ● Mercury ● Venus
● Saturn ● Mars ● Saturn
● Earth ● Jupiter ● Pluto

The three main components of a

brand
 Brand Positioning Infographics
● Mercury is close to the Sun
01 Purpose

Bran
● Mercury is the smallest one

● Jupiter is a gas giant

02 Values ● Jupiter is the biggest planet

d
● Venus has a beautiful name
03 Process ● Venus is the second planet

● Earth is where we live on

04 Product ● Earth is the blue planet

Infrastructu ● Mars is a cold planet

05
re ● Mars is full of iron oxide dust
 Brand Positioning Infographics
Extend internally Extend externally
Brand promise

Expressed externally

Brand
Vision Personality
positioning

Mission Audience

Principles Offerings
 Brand Positioning Infographics
10% 20%
Brand attributes Brand esteem
Mercury is the closest Saturn is composed
planet to the Sun in the mostly of hydrogen and
Solar System also helium

30% 40%
Brand visuals Brand merit
Despite being red, Neptune is the fourth-
Mars is actually a very Follow the link in the graph to modify its largest planet in the
cold place data and then paste the new one here. Solar System
For more info, click here
 Brand Positioning Infographics

45% 70% 25%

Brand Brand Brand

execution personality position
Mercury is the closest planet Venus has a beautiful name Despite being red, Mars is a cold
to the Sun and the smallest and is the second planet from place. It’s full of iron oxide dust,
one in the Solar System the Sun in the Solar System giving the planet its red cast
 Brand Positioning Infographics
01 Target audience
Saturn is the ringed one. It’s made of
hydrogen and helium

Market definition 02
Venus has a beautiful name and is
the second planet from the Sun

03 Brand promise
Despite being red, Mars is a very cold
place. It is full of iron oxide dust

Motivation to believe 04
Mercury is the closest to the Sun and
the smallest one in the Solar System
 Brand Positioning Infographics
Your brand positioning statement
At Earth is the only planet that harbors life 01
a Mercury is the closest planet to the Sun 02
We help It´s the farthest planet from the Sun 03
As Pluto is now considered a dwarf planet 04
We Saturn is composed of hydrogen and helium 05
Clients hire us because Venus is the second planet from the Sun 06
 Brand Positioning Infographics
Target Market
customer definition
Saturn is the ringed one. Venus has a beautiful
It’s composed mostly of name and is the second
hydrogen and helium planet from the Sun

Brand
Positioning
Statement
Brand Reasons to
promise believe
Despite being red, Mars is Mercury is the closest to
a very cold place. It is full the Sun and the smallest
of iron oxide dust one in the Solar System
 Brand Positioning Infographics
Heritage Domain
Earth is the only planet Pluto is now considered
that harbors life a dwarf planet

Assets Brand Rejection

Despite being red, Mars Mercury is the closest
is actually a cold place positioning planet to the Sun

Personality
Venus is the second
planet from the Sun
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 Infographics

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