1

InStep’s
relocati on
From Paris to Beauchamp

Shoes Company
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Meeting attendees

Manage-
Manage-
Vice-
Vice- Senior
Senior Senior
Senior ment
ment
President
President Manager
Manager Manager
Manager Consultant
Consultant

Nguyen Thi Hoa Duong Thi Dung Pham T. Linh Chi Than T. Hoang Yen
Independent relocation consultant
Vice-President Senior Manager Senior Manager
Parent Company Paris subsidiary Paris subsidiary
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Background

Beauchamp

 A small industrial town

 A large warehouse 
 Distribution Centre
 Young population
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Cons of relocation
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Cons of relocation

• Adaptation problem

unpopular with staffs in

the open-plan office
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• Traveling problem

  120 km
affect the staff’s work
because of travelling
120 kilometers each day
to the new building
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• Work-life balance effects

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• Recruitment problem
 an impediment to the use of new voluntary
staff in urban fields
 recruitment problem young, talented
graduates

  The number of young people from the age of 20 to 25 in

Département France
Number % Île-de-France

Paris 234,837 22.2

Seine-Saint-Denis 162,635 15.4
Hauts-de-Seine 124,501 11.8
Val-de-Marne 127,701 12.1
Val-d'Oise 124,644 11.8
Yvelines 98,755 9.3
Essonne 94,003 8.9
Seine-et-Marne 90,319 8.5
Île-de-France 1,057,394 100

(Source : Insee, EAR 20018)

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• Resources difficulties

 reduce contact with stakeholders in

Paris
 lose great business opportunities.
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Pros of relocati on
 Pros of relocation
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For employees
• Reducing living costs
• Having an opportunity to start fresh & boost the productivity
• Received allowance from company

For company
• Decreasing the cost
• Enhancing the brand

For Beauchamp
• Creating job for local inhabitants
 For employees 12

• Reducing living costs

Cost living Paris Beauchamp Difference
Food cost Water (0.33 liter bottle) 2.18 € 0.28 € -87.22 %
(59,114.74 ₫) (7,557.76 ₫)

Rice (white), (1kg) 2.30 € 0.68 €   -70.35 %

(62,573.16 ₫) (18,553.93 ₫)

Transportation Public transport 1.90 € 0.22 €    -88.37 %

(51,601.13 ₫) (6,000.00 ₫)

Childcare Tuition for 1 month 1.50 € 0.52 €      -65.63 %

(40,737.74 ₫) (14,000.00 ₫)

Sports And Fitness Club (1 month) 40.54 € 20.42 €      -49.62 %

Leisure (1,100,936.62 ₫) (554,649.62 ₫)

Rent per month Apartment (1 bedroom) 1,198.22 € 486.96 € -59.36 %

(32,541,776.80 ₫) (13,225,024.95 ₫)

Buy Apartment Price per Square Meter to Buy 12,179.18 € 2,480.32 € -79.63 %
Price Apartment (330,768,226.42 ₫ (67,361,760.15 ₫)
 For employees 13

• Having a fresh start & boost productivity

 Looking at myself

 Working in a comfortable space

o Bigger space
o Less traffic and clean atmosphere

• Received allowance from company

 Upfront bonus
 Living/travel expenses
 Shuttle services
 For company 14

• Reducing the cost

 Office rent
 Tax burden
 Labor cost

• Received the tax incentives

 For company 15

• Enhancing the brand

 Improving the marketing strategy

 For Beauchamp 16

• Creating employment opportunities for local inhabitants

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Relocation Consulting
Independent Management Consultant
------- Than Thi Hoang Yen -------
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What to do

ANALYZE SOLUTION &

CONFER TO ENSURE
FINANCIAL & OTHER DATA PROBLEM RECOMMENDATION
 Which companies
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have decided to relocate?

SEWEN PARALLÈLE DIADORA

RELOCATED RELOCATED IN RELOCATED IN
IN 2006 2010 2016
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01 02
Communication Teamwork
Beneficial and staff relations improvement

sides
03
Company Provide
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01 VANS TO HELP STAFFS MOVE

THEIR BELONGINGS

02 SUBSIDIZE MEALS IN THE

RECOMMENDATION
CANTEEN

CHILDCARE FACILITIES (Crèche)

03
FLEXITIME WORKING HOURS
FOR STAFF WITH YOUNG
04 CHILDREN
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