Scopes

- What is Media?
- Types of Media.
- What is Media Literacy?.
- Benefits of being Media
Literate.

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What?
Mind Twister
- TOIIFNMOARN TEYCALIR

- EWNS TEYCALIR

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- TIALIGD SHTEIIIZEPCN

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“Tweet others the way you want
to be tweeted”
-Germany Kent

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 MEDIA LITERACY
× Media literacy is the ability
to ACCESS, ANALYZE, EVALUATE, CREATEand A
CT using all forms of communication.
× Media literacy is the ability to encode and
decode the symbols transmitted via media and
the ability to synthesize, analyze and produce
mediated messages.
- National Association for Media Literacy Education

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First things, First!
So, what is Media? How ‘bout Literacy?

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To answer…
Media
refers to all electronic or
digital means and print or
artistic visuals used to
transmit messages.
Literacy
is the competence or
knowledge in specified
area/field.

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TYPES OF MEDIA
PRINT MEDIA BROADCAST DIGITAL/NEW
MEDIA MEDIA
A media consisting
of paper and ink, Media such as radio Media that are
reproduced in a and television that organized and
printing process reach target distributed on
that is traditionally audiences using
airwaves as
digital platforms.
mechanical. transmission
medium.
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Let’s go
back to the
main
concept…
In its simplest form, media literacy
builds upon the foundation of
traditional literacy and offers new forms
of reading and writing.
 MEDIA LITERACY
Is an umbrella term encompassing a variety of approaches that:

- Develop critical thinking skills around all types of media.

- Build an understanding of how media messages shape our culture and
society.
Media Literacy
includes:

Digital Information News Visual Digital

Literacy Literacy Literacy Literacy Citizenship
INFORMATION LITERACY
- Is a survival skill in the Information Age.

- Rather than drowning in the abundance of

information that flood their lives, information
literate people know how to find, evaluate, and
use information effectively to solve a particular
problem or make a decision.
DIGITAL LITERACY

-requires technical fluency, but also the ability to:

• Make informed decisions about what we do and

encounter online.
• Recognized how networked technology affects
our behavior and our perceptions.
• Create and effectively communicate with digital
media tools.
NEWS LITERACY
- Helps us discern verified information from
spin, opinion and propaganda.

- And produce news accurately, fairly and

responsibly,
VISUAL LITERACY
Allows us to effectively find, interpret,
evaluate, use and create images, and
visual media such as; photographs, videos,
illustrations, drawings, maps, diagrams,
and advertisements.
DIGITAL CITIZENSHIP
Powerful new technologies connect students to the world in
new ways that can be both positive and negative. Digital
Citizenship refers to the norms of safe and responsible
technology use.

It has 9 elements.
- Digital Access
- Digital Commerce
- Digital Communication
- Digital Literacy
- Digital Etiquette
- Digital Law
- Digital Rights and Responsibilities
- Digital Wellness and Health
- Digital Security
 4 Essential Skills for Media Literacy

Skill #1: SLOWING DOWN IN A FAST-PACED WORLD

- emphasizes the importance of slowing down, stopping
to verify a source, backing it up with other three credible
publications.

SKILL #2: FINDING THE SOURCES

- Are there noticeable differences between the facts that
are being shared? For all media, backing up a source by
comparing the information on several different media
networks is always a good idea.
 4 Essential Skills for Media Literacy

Skill #3: EXPLORING MEDIA AS A CREATOR

- As we empower students to become effective creators,
we instill critical thinking skills to support them as they
navigate the incredible information flow they encounter daily.
SKILL #4: UNDERSTANDING BIAS(ES)
- Evaluating the media for bias includes asking questions
about news sources, point of view, stereotypes, loaded
language, etc. Identifying media biases is extremely
important.
BENEFITS
of being media literate.

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MEDIA LITERACY helps in:
Encouraging in Identify marketing Enable us to
Critical Thinking and understand how
communication media affects culture
and society.
strategies

Makes us to Molds us to be an active Recognition of

recognize poverty, citizen by participating,
critiquing, sharing, and persuation
misinformation, techniques.
commenting in public
manipulation and spheres through online
loyalty. virtual communities.

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 Thanks!
Any questions?

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 QUIZ
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Test 1
1.) Write your name on the top upper left
section of your paper (1 point).
2.) Don’t look in both sides (right and left),
once you are caught, of course the
proctors would list your name for violating
No. 2 question. (5 points)
P.S. you can only move your head straight,
upward, down and look into your paper.

3.) ENUMERATE THE 9 ELEMENTS OF

DIGITAL CITIZENSHIP
 In 3-5 sentences, answer the following. 5 points each.

In your own opinion, what is

the profound aim of Media
Literacy?
Are you media literate?
How can you say so?
Does media a part of our
culture? Or it’s already a
culture? Stand your answer.
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