Academic and Professional

Writing
Academic Writing
 ACADEMIC WRITING

- Is a type of writing produced by

students in an academic setting.
- Its main purpose is to inform and
persuade, NOT to entertain.
- It is impersonal and formal.
 ACADEMIC WRITING

It is impersonal because it usually

uses the third person perspective and
does not have a direct reference to
persons and feelings.
 ACADEMIC WRITING

It is formal because it strictly adheres

to formal English and avoids word
contractions (e.g., don’t. shouldn’t)
Professional Writing
 PROFESSIONAL WRITING
- Is any type of written
communication done specifically
in a professional context; it is most
often applied in business and
technical writing.
- Its main purpose is to inform and
persuade readers
 PROFESSIONAL WRITING
- Uses business English and a more
personal tone.
- Can use first and second person
points of view (e.g., I and you)
 Components of Academic and
Professional Writing
1. CONTEXT – refers to the situation
where professional writing is performed.
It includes the people involved (sender
and the receiver), relationship between
the people involved in the
communication, time and place, and
some possible interferences.
 Components of Academic and
Professional Writing
2. MESSAGE – refers to the content of
you document. It includes the main topic
and the details that support it.
- facts, statistics, testimonies and
observation.
 Components of Academic and
Professional Writing
3. LANGUAGE – refers to the channel
used to convey the message.
- Visual or textual, formal or informal,
verbal or non-verbal.
 Components of Academic and
Professional Writing
4. PURPOSE – is the reason or motive
that you have when communicating.
- It also helps you determine the reactions
you want to elicit from your target
audience.
 Components of Academic and
Professional Writing
TWO LEVELS OF PURPOSE:
a. General – to inform and to persuade.
to make the audience
to influence the readers to
understand a concept
change their attitudes or
actions

b. Specific– is the reason why you want

to inform or persuade your target
audience.
 Components of Academic and
Professional Writing
5. AUDIENCE– is the receiver of the
message.
* Primary – direct receiver of your
document.
* Secondary – indirect receiver of your
document.
 Components of Academic and
Professional Writing

6. PRODUCT – refers to the output that

you intend to produce after considering
all the other components.
 Components of Academic and
Professional Writing
ACADEMIC WRITING PROFESSIONAL
WRITING
Academic essay, Thesis, Instructional manuals,
Dissertation, Library Specification, Brochure,
Research, Coursework, Business correspondence
Reaction paper, Book (letter and memo),
review, Literature review, Business and technical
Research report, Project report
proposal, Position paper
 Read the following text very carefully. Then convert it into an
academic and a professional text. You may add other details
as long as you provide appropriate citation.
Oh! When we used Facebook in our writing class, it’s quite tough. We used it to
post our students’ essays. As teachers, we gave some feedback on how we can use it
better the next few years. There are few applications available. Some are for free
and some are not. I think these application will make the use of Facebook more
efficient. It would be nice if students can have pictures and photos in their portfolio
to make it exciting and interactive. By the way, some of our students were
concerned about who can read their work. They do not want everyone to see their
work. In short, they were somewhat reluctant in posting their essay on FB. Perhaps
we can allow them to choose their friends who can see their works. Hopefully, it
works. We also see students complain about typing their work. They find it difficult
and repetitive. Let’s just allow them to use laptops so they can encode their essay
directly to their computers. Let’s just make sure that we check them once in a while
so that they will not do things related to their class work. And of course, let’s show
them some samples of portfolio published on Facebook. And then, let’s demonstrate
it to our students. We can also have a training session for teachers like us that we
can see how it really works and how it help us improve our teaching skills.