Qualitative

Research
Quarter 1 Week 3
ADVANCE ENGLISH
“Nobody smart plays fair”
-Yennefer of Vengerberg
 What is Qualitative Research?
Qualitative research refers to researches that
are unstructured (Text heavy) and does not
require numerical data.
Any genuine data, both formal and informal
that does not make use of numerical data could
pass as Qualitative data. Such are: field notes,
observation, interviews, Q&As, and video or
vocal recording.
 What is THE NATURE OF Qualitative
Research?
Unlike Quantitative researches that makes use of
numerical data as the backbone of their studies,
Qualitative researches which makes use of
narratives, observations, lived experiences,
artifacts, video and audio records or anything
along those lines as evidence of the research.
 What is QuaLitative as a Research?
1. Interviews
2. Documentaries
3. Travels
4. Vlogs
5. Theses
 What ARE THE ADVANTAGE AND
Disadvantages of Qualitative Research?
ADVANTAGES
1. Flexibility
2. Natural Settings
3. Meaningful Insights
4. Small Number of Respondents
5. Generation of New Ideas
 What ARE THE ADVANTAGE AND
Disadvantages of Qualitative Research?
DISADVANTAGES
1. Unreliability
2. Subjectivity
3. Limited Generalizability
4. Labor Intensive
 PHENOMENOLOGICAL RESEARCH
DESIGN
• Researchers investigate a phenomenon or
event by describing and interpreting
participants’ lived experiences.

• Example: A study on how language is learned

by foreign students.
 ETHNOGRAPHIC Research Design
• Researchers immerse themselves in groups or
organizations to understand their cultures.

• Example: Living with the Natives in order to

know what it feels like to be part of an ethnic
group.
 ACTION RESEARCH
• Researchers and participants collaboratively
link theory to practice to drive social change.

• Example: Creating an Intervention in order to

solve the school’s crisis on reading
comprehension.
Methods in conducting an action research

1. Observations: recording what you have seen,

heard, or encountered in detailed field notes.
2. Interviews: personally asking people questions in
one-on-one conversations.
3. Focus groups: asking questions and generating
discussion among a group of people.
4. Surveys: distributing questionnaires with open-
ended questions.
5. Secondary research: collecting existing data in the
form of texts, images, audio or video recordings, etc.
 Notice Board
UNDISCOVERED LOCATION:
Revelation date: October 24, 2020
 Notice Board
Contract: Woodland Beast (Available now)
Thank you Witchers!