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PART 1: YOU ARE

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SECTION 3 & 4
SEMESTER 2
SESSION 2020/2021

DR. RICCA RAHMAN NASARUDDIN


08/03/2021 (MONDAY)
OUTLINE
1. Terminologies: Entrepreneurship & Innovation
2. FIVE pillars of Technology Entrepreneurship: 
i. Value creation
ii. Lean Startup
iii. Customer Discovery & Validation
iv. BMC
v. Entrepreneurial Method
3. Level of Entrepreneurship
4. Trends & Opportunities
5. Idea Generation
PILLAR # 4: BUSINESS MODEL CANVAS (BMC)

• A powerful tool developed by Alexander Osterwalder, a Swiss


Business Theorist
• Is defined as the logic by which an enterprise sustains itself
financially. Put more simply, a business model is the way the
business makes money.
• Being discovered through interaction with customers
• Executable business model must be repeatable and scalable
• 2 fundamental questions
• Who is the customer?
• What does the customer need?
TASK FOR ASSIGNMENT (BMC)
• Create a group of 4 to 6 members
• Create your channel in Microsoft
Team
• In your channel, discuss with
your group members on your
BMC
• Prepare the first draft of your
BMC
Q&A

This Photo by Unknown author is licensed under CC BY-SA-NC.

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