The document outlines an entrepreneurship lecture discussing key terms, five pillars of technology entrepreneurship including value creation and the lean startup method, levels of entrepreneurship, trends and opportunities, and idea generation. It specifically describes the Business Model Canvas as a tool developed by Alexander Osterwalder to define a business's logic and how it sustains financially by making money through customer discovery and an executable, repeatable and scalable model. Students are assigned to work in groups on Microsoft Teams to discuss and prepare a first draft of their own Business Model Canvas.
The document outlines an entrepreneurship lecture discussing key terms, five pillars of technology entrepreneurship including value creation and the lean startup method, levels of entrepreneurship, trends and opportunities, and idea generation. It specifically describes the Business Model Canvas as a tool developed by Alexander Osterwalder to define a business's logic and how it sustains financially by making money through customer discovery and an executable, repeatable and scalable model. Students are assigned to work in groups on Microsoft Teams to discuss and prepare a first draft of their own Business Model Canvas.
The document outlines an entrepreneurship lecture discussing key terms, five pillars of technology entrepreneurship including value creation and the lean startup method, levels of entrepreneurship, trends and opportunities, and idea generation. It specifically describes the Business Model Canvas as a tool developed by Alexander Osterwalder to define a business's logic and how it sustains financially by making money through customer discovery and an executable, repeatable and scalable model. Students are assigned to work in groups on Microsoft Teams to discuss and prepare a first draft of their own Business Model Canvas.
HERE CONTINUE... SECTION 3 & 4 SEMESTER 2 SESSION 2020/2021
DR. RICCA RAHMAN NASARUDDIN
08/03/2021 (MONDAY) OUTLINE 1. Terminologies: Entrepreneurship & Innovation 2. FIVE pillars of Technology Entrepreneurship: i. Value creation ii. Lean Startup iii. Customer Discovery & Validation iv. BMC v. Entrepreneurial Method 3. Level of Entrepreneurship 4. Trends & Opportunities 5. Idea Generation PILLAR # 4: BUSINESS MODEL CANVAS (BMC)
• A powerful tool developed by Alexander Osterwalder, a Swiss
Business Theorist • Is defined as the logic by which an enterprise sustains itself financially. Put more simply, a business model is the way the business makes money. • Being discovered through interaction with customers • Executable business model must be repeatable and scalable • 2 fundamental questions • Who is the customer? • What does the customer need? TASK FOR ASSIGNMENT (BMC) • Create a group of 4 to 6 members • Create your channel in Microsoft Team • In your channel, discuss with your group members on your BMC • Prepare the first draft of your BMC Q&A
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