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EQ Insights

Global Training Experience Ibiza 2018

Let‘s talk about.

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Global Training Experience 2018 | November 2017 2

What does CASE stand for?

Connected. Autonomous. Shared & Services. Electric.

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 4
Let‘s talk about

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Global Training Experience 2018 | November 2017 4

The new brand EQ.

•• EQ
EQ stands
stands for
for “Electric
“Electric Intelligence”
Intelligence”
•• The
The brand
brand is
is derived
derived from
from the
the Mercedes-Benz
Mercedes-Benz
brand
brand values
values of
of “Emotion”
“Emotion” and
and “Intelligence”
“Intelligence”
•• EQ
EQ is
is aa technology
technology and
and product
product brand
brand
•• EQ
EQ offers
offers aa comprehensive
comprehensive electric
electric mobility
mobility
ecosystem
ecosystem of of products,
products, services,
services, technologies
technologies and
and
innovations
innovations

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 5
The new brand EQ.
In 2017, three technologies have been launched under the brand EQ.

48V on-board electrical system Plug-in Mercedes-AMG & Motorsports

with starter generator Hybrid

EQ Boost* EQ Power+
*no badge inside or outside the vehicle EQ Power

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 6
Let‘s talk about.

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EQ Boost.
Benefits and functions of the 48V on-board electrical system

Fuel
Fuel savings
savings Up
Up to
to 10%
10% fuel
fuel savings
savings in
in NEDC
NEDC

Support
Support of
of the
the conventional
conventional engine
engine with
with up
up to
to 10
10 kW
kW (BSG)
(BSG) and
and 16
16 kW
kW
Boost
Boost effect
effect (ISG)
(ISG) and
and 160
160 Nm
Nm (BSG)
(BSG) resp.
resp. 250
250 Nm
Nm torque
torque (ISG)
(ISG)

Recuperation
Recuperation Conversion
Conversion of
of braking
braking energy
energy into
into electric
electric energy
energy

Coasting
Coasting Coasting
Coasting with
with engine
engine off
off in
in the
the ECO
ECO drive
drive mode
mode

Comfort
Comfort start
start Virtually
Virtually silent
silent and
and vibration-free
vibration-free engine
engine start
start

Driving
Driving recommendations
recommendations andand efficiency
efficiency strategy
strategy based
based on
on navigation
navigation
ECO
ECO Assistant
Assistant data,
data, traffic
traffic signs
signs and
and assistance
assistance systems
systems

Training Experience After-Sales 2017 | EQ Power | 19.06.2017 8

EQ Boost.
Belt-driven Starter Generator (BSG)
•• 48V
48V electrical
electrical system as
system as extension
extension to
to the
the 12V
12V elec.sys
elec.sys
•• The
The BSG
BSG replaces
replaces the
the 12V
12V generator
generator and
and the
the starter
starter
•• The
The engine
engine start
start is
is carried
carried out
out by
by the
the BSG
BSG
•• The
The BSG
BSG isis built
built into
into the
the belt
belt drive
drive instead
instead of
of the
the
generator
generator
•• Maximum
Maximum performance:
performance: 10 10 kW
kW &160
&160 NmNm
•• The
The BSG
BSG inin conj.
conj. With
With the
the 48V
48V elec.sys.
elec.sys. enables
enables the
the
use
use of
of an
an electric
electric driven
driven coolant
coolant liquid
liquid pump
pump

Components: Starter generator, DC/DC converter and Lithium-Ion

48V on-board electrical system battery

BR 238 with engine M264 since 12/2017

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 9
EQ Boost.
Integrated Starter Generator (ISG)
•• 48V
48V electrical
electrical system as
system as extension
extension to
to the
the 12V
12V electric
electric system
system
•• The
The ISG
ISG replaces
replaces the
the 12V
12V generator
generator and
and the
the starter
starter
•• The
The engine
engine start
start is
is carried
carried out
out by
by the
the ISG
ISG
•• The
The ISG
ISG combines
combines the the starter
starter motor
motor and
and the
the generator
generator in
in one
one
powerful
powerful electric
electric motor.
motor.
•• Maximum
Maximum performance:
performance: 16 16 kW
kW && 250
250 Nm
Nm
•• The
The ISG
ISG in
in conj.
conj. with
with the
the 48V
48V electrical
electrical system
system enables
enables the
the
use
use of
of an:
an:
-- electric
electric booster
booster compressor
compressor
-- electric
electric coolant
coolant liquid
liquid pump
pump
-- electric
electric refrigerant
refrigerant compressor
compressor
-- heated
heated windshield
windshield

Components: electric motor with power electronics, DC/DC

converter and Lithium-Ion 48V on-board electrical system battery

BR 222 with engine M256 since 10/2017

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 10
Let‘s talk about.

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Global Training Experience 2018 | November 2017 11

EQ Power on the example of the S 560 e.
EQ Power.
S 560 e: First Plug-in Hybrid of the new generation

409 l + 14 l 50 km +17 km
Trunk capacity Electric range (NEDC)

7.2 kW + 3,6 kW 49 g/km -16 g/km

On board charger CO2 emission (NEDC)

13,5 kWh + 4,8 kWh

2,1 l/100 km - 0,7 l/100 km
Battery capacity
Consumption (NEDC)

270 kW / 90 kW + 25 kW/ + 5 kW
Net power conventional/electric

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 13
EQ Power.
Additional technical data for the S 560 e.

•• Combination
Combination of
of V6
V6 engine
engine M276
M276 (270
(270 kW,
kW, 500
500
Nm)
Nm) with
with electric
electric engine
engine (90
(90 kW,
kW, 440
440 Nm)
Nm)
•• 9G-TRONIC
9G-TRONIC transmission
transmission
•• Higher
Higher charging
charging performance
performance due
due to
to two-phase
two-phase
charge
charge socket
socket
•• Higher
Higher trunk
trunk capacity
capacity due
due to
to reduced
reduced overall
overall
dimensions
dimensions of
of the
the battery
battery
•• Battery
Battery production:
production: Deutsche
Deutsche Accumotive
Accumotive
•• Market
Market introduction:
introduction: Second
Second half
half 2018
2018

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 14
EQ Power.
Introduction of further Plug-in Hybrids of the new generation.

Introduction
Introduction of
of new
new generation
generation in
in the
the second
second half
half of
of 2018
2018
Introduction of C-Class, E-Class and S-Class Plug-in Hybrid

Same
Same electric
electric components
components for
for all
all model
model ranges
ranges
All new Plug-in Hybrids in 2018 will receive the same electric components

Diesel
Diesel Plug-in
Plug-in Hybrid
Hybrid
Introduction of Diesel Plug-in Hybrid for C- and E-Class as C & E 300 de with OM654

Estate
Estate
C- and E-Class with Plug-in Hybrid powertrain also as Estate

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 15
Let‘s talk about.

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Global Training Experience 2018 | November 2017 16

Sales argumentation.
Customer analysis for driving profile and charging options relevant.

Interest
Interest in
in alternative
alternative
Driving
Driving profile
profile Charging
Charging energies
energies

Approx. 35%
Approx. 35% of of premium
premium
Approx. 70%
Approx. 70% of of MB
MB customers
customers
drive
customers
customers can
can already charge at
already charge at
drive up
up to
to 50
50 km
km per
per day
day during
during
the
the week
home
home
week Approx. 30%
Approx. 30% of of customers
customers are
are
interested
interested in
in alternative
alternative energies
energies
Approx. 20%
Approx. 20% of of premium
premium
Approx. 60%
Approx. 60% of of customers
customers drive
drive
customers
customers can
can already
already charge
charge at
at
less
less than
than 50
50 km
km per
per weekend
weekend
work
work
Let‘s talk about.

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Global Training Experience 2018 | November 2017 19

The new Wallbox.
Charging in 2020 and benefits of charging with the Wallbox
Charging
Charging in
in 2020
2020 Charging
Charging with
with the
the Wallbox
Wallbox

•• The
The majority
majority of
of xEV
xEV customers
customers will
will charge
charge their
their Benefits
Benefits for
for the
the customer:
customer:
vehicle
vehicle at
at home
home •• Higher
Higher comfort
comfort
•• Private
Private charging
charging mostly
mostly means
means AC
AC charging
charging •• Significantly
Significantly faster
faster charging,
charging, especially
especially with
with the
the
PHEVs
PHEVs ofof the
the new
new generation
generation (7,2
(7,2 kW)
kW)

Comparison
Comparison for
for SS 560
560 e:
e:
Wallbox
Wallbox (7,2
(7,2 kWh)
kWh) 1h 15min (10-100%)
(10-100%)

@home 80% @public 20% Household

Household socket (10A) 5h
socket (10A) (10-100%)
(10-100%)

Up to

-3,5h time
charging

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 20
The new Wallbox.
All variants are also available with fixed charging cable.
Wallbox
Wallbox Home
Home (AC)
(AC) Wallbox
Wallbox Advanced
Advanced (AC)
(AC) Wallbox
Wallbox Twin
Twin (AC)
(AC)

•• Affordable
Affordable entry-level price
entry-level price •• Connectivity
Connectivity viavia Web
Web App
App via
via WLAN
WLAN or or LAN
LAN •• All
All functions
functions of
of Wallbox
Wallbox
•• Charging (charging
(charging status,
status, charging
charging history,
history, Start/Stop,
Start/Stop, Advanced
Advanced
Charging performance
performance ofof up
up to
to
22kW day
day /night
/night tariff)
tariff) •• Charging
22kW Charging ofof two
two vehicles
vehicles possible
possible
•• Functions •• Integrated
Integrated electricity
electricity meter
meter due
due to
to two
two charging
charging sockets
sockets
Functions comparable
comparable toto current
current
Wallbox
Wallbox •• Access
Access control
control via
via RFID
RFID authentication
authentication (multi
(multi •• In
In Western
Western Europe:
Europe: 1x22
1x22 kW
kW
•• New, user)
user) or
or 2x11
2x11 kWkW charging
charging possible
possible
New, compact
compact design
design
•• Lower •• Billing
Billing of
of electricity
electricity cost
cost for
for company
company cars
cars to
to
Lower installation
installation cost
cost
employer
employer possible
possible

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 21
The new Wallbox.
Sales consultation for the Wallbox is becoming more relevant due to variants

Wallbox
Wallbox Home
Home (AC)
(AC) Wallbox
Wallbox Advanced
Advanced (AC)
(AC) Wallbox
Wallbox Twin
Twin (AC)
(AC)

Customers
Customers that
that Customers
Customers that that Customers
Customers that
that

 are
are price
price sensitive
sensitive 
 charge
charge aa company
company carcar at
at home
home 
 want
want toto charge
charge two
two vehicles
vehicles at
at

 would
would like
like straightforward,
straightforward, (reimbursement
(reimbursement of of electricity
electricity cost
cost the
the same
same time
time
comfortable
comfortable charging
charging analogous
analogous to to fuel
fuel card)
card) 
 use
use the
the Wallbox
Wallbox with
with several
several

 are
are tech
tech savvy
savvy users
users (authentication)
(authentication)

 want
want toto be
be well
well equipped
equipped for the
for the future
future

 use
use the
the Wallbox
Wallbox with
with several
several users
users
(authentication)
(authentication)

 use
use the
the Wallbox
Wallbox in in shared
shared space
space (e.g.
(e.g.
apartment
apartment buildings)
buildings)

Due to the standardization of charging plugs, also competitor vehicles (e.g. Audi, BMW,…) can be charged at the
Mercedes-Benz Wallbox.
Demo Wallboxes as well as steles/mounting stands for interior as well as exterior use are available for dealers

Global Training Experience 2018 |EQ Insights | Mercedes Benz Global Training | 2018 22