K-POP

INDUSTRY
MELANIE TROUT ZAMORANO
TABLE OF CONTENTS

01 02
DEFINITION BEGAN

03. 04.
MARKETING
WHEN IS
AND USE OF
BECAME
ENGLISH
POPULAR?
PHRASES
 01.
DEFINITION
 DEFINITION OF
K-POP
K-pop, short for Korean popular music, is a genre of
music originating in South Korea as part of South
Korean culture. It is influenced by styles and genres
from around the world, such
as pop, experimental, rock, jazz, gospel, hip
hop, R&B, reggae, electronic dance, folk, country,
and classical on top of its traditional Korean
music roots.
02
BEGAN
 “
Modern K-pop "idol" culture began in the
1990s, as K-pop grew into a subculture that
amassed enormous fandoms of teenagers
and young adults. After a slump in early K-
pop, from 2003 TVXQ and BoA started a
new generation of K-pop idols that broke
the music genre into the neighboring
Japanese market and continue to popularize
K-pop internationally today.
 03
WHEN IS
BECAME
POPULAR?
 “
The term "K-pop" became popular in the
2000s.
South Korean pop music was
called gayo. While "K-pop" is a general
term for popular music in South Korea,
it is often used in a narrower sense for
the genre described here
17.9% increase 44.8% growth

201 202
8 2019 0

K-pop is ranked at number six

among the top ten music
markets worldwide
BTS cited as artists
leading the market growth.

A PICTURE IS WORTH
A THOUSAND WORDS
04
MARKETIN
G AND USE
OF
ENGLISH
PHRASES
 MARKETING

Many agencies have presented new idol

groups to an audience through a "debut
showcase" which consists of online
marketing and television broadcast
promotions as opposed to radio
WHAT IS THE PERFECT
OUTFIT OF A K-POP IDOL?

BRIGHT The more colors the clothes

COLORS wear, the better

They are very important and

ACCESSORIES give a special touch to styling

Mix of patterns and textures,

COMBINATIONS casual clothes with elegant
COMPONENTS
OF A KPOP
GROUP
 USE OF ENGLISH PHRASES

Modern K-pop is marked by its use of

English phrases. Jin Dal Yong of Popular
Music and Society wrote that the usage may
be influenced by "Korean-Americans and/or
Koreans who studied in the U.S.
THANK YOU!