NETFLIX

A streaming service that offers a wide variety of award-winning TV shows,

movies, anime, documentaries.
 History
Netflix, Inc. is an American subscription streaming service and production company.
Launched on August 29, 1997, it offers a library of films and television series through
distribution deals as well as own production Netflix Originals.
Netflix was founded in 1997 by Reed Hastings and Marc Randolph in 
Scotts Valley, California. Netflix initially both sold and rented DVDs by mail, but the
sales were eliminated within a year to focus on the DVD rental business

 In 2007, Netflix introduced streaming media and video on demand. The company

expanded to Canada in 2010, followed by Latin America and the Caribbean. Netflix
entered the content production industry in 2013, debuting its first series 
House of Cards. In January 2016, it expanded to an additional 130 countries and
then operated in 190 countries.
 It is the largest entertainment/media company by market capitalization. In 2021,
Netflix was ranked as the eighth most trusted brand globally by Morning Consult
. During the 2010s, Netflix was the top-performing stock in the S&P 500 
stock market index, with a total return of 3,693%.
 Revenue Net income Price per Share Paid memberships Fortune 500
Year Employees
in millions of US$ in millions of US$ in US$ in millions rank

2005 682 42 2.59 2.5

2006 997 49 3.69 4.0

2007 1,205 67 3.12 7.3

2008 1,365 83 4.09 9.4

2009 1,670 116 6.32 11.9

2010 2,163 161 16.82 2,180 18.3

2011 3,205 226 27.49 2,348 21.6

2012 3,609 17 11.86 2,045 30.4

2013 4,375 112 35.27 2,022 41.4

2014 5,505 267 57.49 2,450 54.5

2015 6,780 123 91.90 3,700 70.8 #474

2016 8,831 187 102.03 4,700 89.1 #379

2017 11,693 559 165.37 5,500 117.5 #314

2018 15,794 1,211 7,100 139.3 #261

2019 20,156 1,867 8,600 167.1 #197

2020 24,996 2,761 9,400 203.7 #164

Source:[10]
 Awards

 On July 18, 2013, Netflix earned the first Primetime Emmy Award nominations for
original online-only web television programs at the 65th Primetime Emmy Awards.
Three of its web series, Arrested Development, Hemlock Grove and House of
Cards, earned
 As of October 2021, Netflix has over 214 million subscribers worldwide, including
74 million in the United States and Canada, 70 million in 
Europe, the Middle East and Africa, 39 million in Latin America, and 30 million in 
Asia-Pacific.
 It is available worldwide except in mainland China (due to local restrictions), Syria, 
North Korea, and Crimea (due to US sanctions). Netflix has played a prominent
role in independent film distribution, and is a member of the 
Motion Picture Association (MPA).
About CURRENT FIGURES:

 Netflix, Inc. is an American subscription streaming service and production company.

Launched on August 29, 1997, it offers a library of films and television series
through distribution deals as well as own production Netflix Originals. Wikipedia
 Stock price: NFLX (NASDAQ) US$691.69 0.00 (0.00%)
17 Nov, 4:00 pm GMT-5 - Disclaimer
 Founded: August 29, 1997, Scotts Valley, California
 Revenue: 7.483 billion USD (as of 2021 Q3)
 Users: 214 million (paid; as of October 19, 2021)
 CEO: Ted Sarandos (Jul 16, 2020–), Reed Hastings (Sep 1998–)
 Founders: Reed Hastings, Marc Randolph
NET INCOME
Early Days of NETFLIX

 Netflix was founded in 1997 by Reed Hastings and Marc Randolph in a small
California city called Scotts Valley, in Santa Cruz county. Reed Hastings has said
the idea was sparked by a $40 fine he got for renting the movie Apollo 13 from
long-dead Blockbuster and returning it six weeks late.
 While working out at the gym one day, the sting from the fine inspired him to think
up a service that allowed one to order a movie online and get it by mail.
FITURE OF NETFLIX

 Netflix is aggressively creating original content for local audiences. According to

Dorothy Ghettuba, the head of African Programming, it is no longer necessary to
go to Hollywood. With Netflix, one can be a superstar in their backyard and export
their content to the world.

 Over the years, Netflix has been joined by competitors. These include Disney+,
Hulu, ESPN+, Prime Video, HBO Max, and YouTube TV. These competitors are
investing heavily in augmented reality and virtual reality content. Netflix will also
have to embrace these emerging technologies and move its content into headsets
to stay ahead of the pack.
KEY FACTORS OF NETFLIX

 1. Creating Disruption through Technology

 Netflix is making moves throughout the years to expand its audience base at a continual
pace. At first, Netflix was just shipping DVDs through the mail and later they eliminated
late fees that greatly lead to Blockbuster’s crush.

 With the passage of time, they moved up from mailing the content to streaming movies
and TV shows in good quality. Continuing the growth prospect, Netflix has already begun
its production of own unique content.  This original content is being liked by masses and
marked as hit shows throughout the scale.
.

2. Flexibility
 The biggest advantage Netflix is giving to its customers that they can watch any content with
convenience. They can watch content on-demand and on any screen they want. Netflix is making sure to
give smooth experiences with personalized tastes.
3. Variety of Options
 Subscribers of Netflix are given options to have a range of movies, TV series, and documentaries by
distribution partners. This opens new options on a regular basis attracting millions of customers.
4. Strategy of Original Content
 As per the source of Variety, Netflix is planned to spend around $15 billion on the content in 2019. Under
which, around 85% of new spending is reserved for original content and this shows the amount of over
$12 billion. It is obvious that this investment is more than any other of its competitors like Amazon, Hulu
or HBO Now. This is the reason that Netflix is topping in the customer-satisfaction surveys.
5. Ad-Free Content
 It is obvious that people get irritated with ads coming in between their favorite program
time. It is the reason ad-blocking software is getting more popular than ever. This is what
Netflix understands and offers ad-free content. This prevents users from annoying and
irrelevant ads making sure to give ad-free experience to all its customers.
6. Enhanced User Experience
 Netflix does all research to come up with the best user experience. The foremost aspect is
its customer-created preview videos. This preview plays on scrolling through a title card. It
also allows download and go feature enabling users to watch shows offline. It also
facilitates to share your Netflix account and gives 30 days free subscription.
 Conclusion

 With all the great and overwhelming features, Netflix is marked as successful as it
prioritizes subscribers’ needs. The regular transformation is bringing innovations and
creating ease for all its subscribers. The success story of Netflix is their business strategy to
make customers glued to this platform.