Salles Letter

MEDELINE V.KAINDE
19091102096
 What is a sales letter?
A sales letter is a piece of direct mail which is designed
to persuade the reader to purchase a particular product
or service in the absence of a salesman.
 HEADLINE
In sales letter this part is called email subject,and with
webpages it takes the format of title or headline,often followed
by additional thext called sub-heading

BODY COPY

Components This section will typically contain testimonials from the

firm's customers as well as pictures and information about

of the product.

sales letter CONCLUSION

To get the customer to commit to purchasing the product or
service,typically without any further intervention, must be arouse
interest,sound convincing,create a desire and encourage the reader
to take action.

GRAPHIC DESIGN
The graphic design of a sales letter is an important part of
branding. The font,layout,line
spacing,paragraph,formating,images,etc.
 • Write a catchy headline that grabs
your customer's attention.
• Hook the readers by identifying
How To what they need and why.
• Include bullet points with key
Write a Sales information.
• Use testimonials or statistics.
Letter • Give readers a call to action.
• Offer something to the customer
that is limited time or quantity.
• Use a postscript to add a guarantee
or personal address.
What Is The
Purpose of Sales
Letter?
The purpose of a sales letter is to persuade
a specific reader to purchase a service
product.
 • INTRODUCTORY SALES LETTER.
Types of •
•
PRODUCT UPDATES SALES LETTER.
SELLING INCENTIVE SALES LETTER.
Sales Letter •
•
THANK YOU SALES LETTER.
INVITATION SALES LETTER.
• HOLIDAY CELEBRATION SALES LETTER.
• LOST CUSTOMER SALES LETTER.
Example of
Sales Letter
THANK YOU