INNOVATIVE COLLEGE OF SCIENCE & TECHNOLOGY

Malitbog, Bongabong, Oriental Mindoro

INFORMATION TECHNOLOGY DEPARTMENT

TECHNICAL DOCUMENTATION FOR IT

GRACE ANNE NALING CASAPAO

I. OBJECTIVES
 Determine the purpose and use of a sales letter.
 Able to write an effective sales letter.

II. TIME FRAME

Week 4 – January 31 - February 4, 2022
3 hours

III. TOPIC
LETTER WRITING

A. SALES LETTER
A sales letter is a marketing tool that promotes a good or service.
 Its objective is to persuade the reader to buy what the letter offers.
 Its scope must describe a particular benefit the reader will gain by making the purchase, such as a
problem solved or a need fulfilled.
 They are often used along with brochures in direct mail campaigns or on the Internet as one of the
introductory pages.

Steps in writing Sales Letter

1. Identify Your Reader
2. Establish Your Objective
The objective of a sales letter is threefold:
a) To attract attention
b) Generate interest
c) Induce a purchase
3. Determine Your Scope
To be effective, the scope of a sales letter must identify one or more of the following:
 A problem that can be solved
 A need that can be fulfilled
 A desire that can be satisfied
 A pleasure that can be gained
4. Organize Your Letter
5. Draft Your Letter
6. Close Your Letter
7. Review and Revise Your Sales Letter

Types of sales letters that are used in business writing

1. Introductory Sales Letter
 An introductory sales letter is usually sent to introduce a consumer or business customer to your
company and products.
 Introductory sales letter explains how readers would benefit from purchasing your products over
other brands.

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  The introductory sales letter should be limited to one page. It must grab people's attention, build
their interest and prompt their desire to visit the store to buy your products.
2. Product Update Sales Letter
 Product update sales letters apprise your old and existing customers of new products or changes to
existing ones.
 Many companies use comparative details to describe the advantages of the new products over
older ones.
 Additionally, a special promotion may be included in the product update sales letter that gives the
customer a limited period to purchase newer products at a discount.
3. Selling Incentive Sales Letter
 A selling incentive sales letter promotes existing products among current customers.
 You will need to build a considerable degree of excitement when writing a selling incentive sales
letter, perhaps offering a discount, rebate or contest prize for a limited time.
4. Thank You Sales Letter
 The thank you sales letter should almost always mention how much you value your customers for
their patronage.
 Keep the thank you letter short, and briefly mention that your products are always available when
the customer needs them.
5. Holiday Celebration Sales Letter
 The holiday celebration sales letter gives you a chance to offer your product as a potential gift for
your customers' family, friends or work associates.
 A holiday sales letter could begin with, "We'd like to wish you a happy holiday season here at
ABC Jewelry. We just received a limited supply of tie clamps and bracelets with diamond studs
that make wonderful gifts for that special someone. Visit our store now while the supply lasts."
6. Invitation Sales Letter
 If your company is celebrating an anniversary, write an invitation sales letter to your customers.
 This letter should be designed to make your customers feel important and as if they are part of
your family.
 Briefly mention your products in the letter, and invite customers to enjoy the celebration. You may
want to decorate your business establishment or offer free refreshments for the occasion.
7. Lost Customer Sales Letter
 The lost customer sales letter is designed for customers who have not purchased products or have
canceled their service.
 You should state that you miss these customers and apprise them of any new products or specials.

IV. COMPREHENSION CHECK-UP

V. ACTIVITY

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