Create and

market a new
Biti's summer
shoe
 TEAM MEMBERS
-Trần Hoàng Long -Hồ Lê Trúc Quỳnh
-Nguyễn Việt Quang -Nguyễn Thị Minh Ánh
-Quan Trí Tín -Nguyễn Khánh Linh
Introductio
Introduction
n
MAIN CONTENTS
Project • Project Objectives
Overview • Project goal
Statement
Statement

RBS+
WBS
 INTRODUCTIONS
This assignment’s key aim is
to manage as well as develop
a business project
successfully whereas title of
this business project is
“Create and market a
brand-new summer shoes of
Biti’s to compete with the big
name brands”
Project Overview
Statement
 Project goal

It is intended that the new summer shoe

model of Biti's will be created and
launched in the market to compete with
big brands in Vietnam. Biti's will also
enhance the effectiveness of its
marketing and branding process in
promoting its shoes~
 “
PROJECT OBJECTIVES

Promote reduction of costs by 50%, automating the

Increase social media impressions among new
Enhance increased output by securing new and
manufacturing methods andbythus saving
Define
target the shoe’s
audience by final
30% by price
the end the
of end of on
second
labor.
2021
quarter
improved machines by the end of first quarter 2022.
2022.
 When Vietnam allows foreign
brands to enter, prominent brands
such as Nike, Adidas, ... along with
eye-catching designs and the
presence of global celebrities. Biti's
failed to keep up with the trend,
leading to a pre-brand breakdown.

Problem
 Project Success Criteria

Th will ful i
e p be f
su
cce eets :

roj
it m iteri
s
cr

ec
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t
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a
1.T
he
2. nu
Re by mb
ac ce
co iv 10% er of
a un e d
c t ? of

in cu
pr iter e

m nd t ted pos th sto

the ss cr re th

on he fo it e fi m
oj e i a

th r iv r e
wi qua 80% e pr st m rs in
ll n o c
be tity in t duc onth rea
cce t a

ab so he t f . se
su Wha

ou ld fir eed d
t 2 in st m ba
00 th
-40 e fi ont ck
0 u rst h
ni
ts.
GANTT CHART
 recap
• Update on project status based on
notes from project team meeting
Meeting
meetings
• Review status of project, define
mission for the team member
Project team
Communication plan
• Introduce project
meeting
• Confirm objectives, goals and Kickoff
deliverables needed
 recap
• Update on project status based on
notes from project team meeting
Meeting
meetings
• Review status of project, define
mission for the team member
Project team
RISKS
• Introduce project
meeting
• Confirm objectives, goals and Kickoff
deliverables needed
Data Collection Plan and Draft Questionnaire

The chart represents that 58% of

participants recommend Biti's to
make the shoes’ design
attractive. In addition, 26% of
participants recommend Biti's to
make the good quality.
Moreover, 11% of participants
recommend Biti's to make the
price affordable.
13.What is the most important aspect
of a sneaker in your opinion?

5%
5% Comfort For participants, the most important aspect of a sneaker is
5% Functionality comfort with 84%. Functionality, Design and Price are
Design respectively 6%, 5%, 5%.
Price

84%
For shoes’
material,
participants
mainly choose
Textile (44%).
Leather is 11%
and Synthetics is
6%.
 Have collected data by survey from the
customer to define the demands.

Achievement Have considered which KOLs the

company will collab with.

Summarize Have decided the material’s supplier

for our product.

Have prepared the advertising on the

official social media.
 Time limitation :
Because of the insufficient time,
the scope of the survey may not
Achievements satisfied for our project.

not yet achieved

Completion schedule:
The progress was behind schedule
due to the first-time project's
inexperience and mistakes.
 Recommendations
For tasks For unfinished
completed with the and incomplete tasks
things not yet
achieved
● Change research method and analyze statistical data to be able to give exact
reasonable time for each task.

For tasks completed with the things not yet

● Change the way of planning budget as well as controlling related amounts. The

achieved
selection of a qualified accountant and responsible for the clear inventory and
statistics of the budget is also a must-consider issue.

● For survey implementation, if the time is too short, the person responsible for the
collection of data should consider collecting data on online platforms instead of
limiting the survey offline.

● The form of organizing the contest for the following times is also one of the contents
to be considered.
 ● Correcting and improving the sense of
responsibility of each individual participating in
the project implementation as well as the ● Changes in the detection speed and ability to
synchronization in working style by setting up handle problems that arise during project
the rules that are deterrent and fair in the project implementation
team is extremely necessary and practical for both
present and later stages of the project
 For unfinished and incomplete tasks
Contact reliable firms for
cost-effective ad placements
outside of the company's
official social media
accounts.
- Conduct the survey Consider about the
again with a more scheldue, budget and
effective method. possible risks carefully
- Useful sources of data to avoid scope creep or
related to the project can extension.
be collected (if
possible in terms of
time).
- Analyze the collected
data and conclude.
 THANKS!
FROM GROUP 8 WITH LOVEEE
THANK YOU FOR
LISTENING & WATCHING!