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  • Digital Communications Audit For Pakistani Biscuit Brands

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    Touseefullah Moinee
    15 views6 pages
    The document analyzes the digital presence and social media strategies of three Pakistani biscuit brands: Prince Biscuits, Rio Biscuits, and Gala. It finds that while all three brands have sizable Facebook and Instagram followings, their social media posting has been inconsistent. Prince and Rio focus their social content on promoting children's entertainment series. Both brands engage infrequently with user comments. Overall, the document concludes the brands have earned little outside media coverage, despite competing successfully against international brands.

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    Digital communications audit for Pakistani Biscuit brands

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    The document analyzes the digital presence and social media strategies of three Pakistani biscuit brands: Prince Biscuits, Rio Biscuits, and Gala. It finds that while all three brands have sizable Facebook and Instagram followings, their social media posting has been inconsistent. Prince and Rio focus their social content on promoting children's entertainment series. Both brands engage infrequently with user comments. Overall, the document concludes the brands have earned little outside media coverage, despite competing successfully against international brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views6 pages

    Digital Communications Audit For Pakistani Biscuit Brands

    Uploaded by

    Touseefullah Moinee
    The document analyzes the digital presence and social media strategies of three Pakistani biscuit brands: Prince Biscuits, Rio Biscuits, and Gala. It finds that while all three brands have sizable Facebook and Instagram followings, their social media posting has been inconsistent. Prince and Rio focus their social content on promoting children's entertainment series. Both brands engage infrequently with user comments. Overall, the document concludes the brands have earned little outside media coverage, despite competing successfully against international brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    DIGITAL

    COMMUNICATION
    S AUDIT
    Touseef Ullah
    1815131
    LU Prince Biscuits
    Touchpoints:

    ■ 106,654 likes on Facebook.


    ■ 7,620 Followers on Instagram.
    ■ 82.9K subscribers on Youtube.
    ■ Most liked post on Facebook is a Collaboration with Asim Azhar: 11k likes and 1.2K
    comment. The same post on Instagram has the highest engagement: 5,823 likes and 22
    comments.
    ■ The Instagram profile has been inconsistently posting just video content for over a year.
    ■ Facebook page has been inconsistently posting new products and event coverage.
    ■ Most watched video on Youtube is a Prince Adventures episode from 2019
    LU Prince Biscuits

    ■ Last post on Instagram was over a year ago.


    ■ Last post on Facebook was on 19th March 2021.
    ■ Barely engages with comments under posts.
    ■ Most active when promoting their “Prince Adventure” episodes.
    ■ Their tone is upbeat and children friendly. Appealing to their target audience.
    ■ The messaging is consistent across touch points
    ■ Prince has earned very little earned media – Appreciation for competing against
    international brands.
    Rio Biscuits
    Touchpoints:

    ■ 174,328 likes on Facebook.


    ■ 1,247 Followers on Instagram.
    ■ 36.9K subscribers on Youtube.
    ■ Most liked post on Facebook is a pinned post from 14th August: 6.3k likes and 5 comments. The
    post on Instagram with the highest engagement: 126 likes and 2 comments – A video of their
    animated series Rioland’s premiere.
    ■ The Instagram profile has been consistently posting content. Bright visual, product videos and
    Rioland promotions
    ■ Facebook page has been inconsistently posting new products and Rioland promotions.
    ■ Most watched video on Youtube is a product launch video from 2 years ago (8.8 million views).
    ■ The dedicated Rio website is colorful and engaging. They have made Rioland an interactive
    experience with a variety of activities for kids
    Rio Biscuits

    ■ Last post on Instagram was 7 weeks ago.


    ■ Last post on Facebook was on 14th October 2021.
    ■ Barely engages with comments under posts even when they posted an interactive crossword
    puzzle.
    ■ Most active when promoting their “Rioland” episodes.
    ■ Their tone is upbeat and children friendly with a CTA. Appealing to their target audience.
    ■ The messaging is consistent across touch points
    ■ Rio has earned very little earned media – Appreciation for EBM and Rioland (from 2018).
    Gala
    Touchpoints:

    ■ 6,794 likes on Facebook.


    ■ 2,307 Followers on Instagram.
    ■ 547 subscribers on Youtube.
    ■ Most liked post on Facebook is a pinned post from 14 th August: 6.3k likes and 5 comments. The post on Instagram
    with the highest engagement: 126 likes and 2 comments – A video of their animated series Rioland’s premiere.
    ■ The Instagram profile has been consistently posting content. Bright visual, product videos and Rioland promotions
    ■ Facebook page has been inconsistently posting new products and Rioland promotions.
    ■ Most watched video on Youtube is a product launch video from 2 years ago (8.8 million views).
    ■ The dedicated Rio website is colorful and engaging. They have made Rioland an interactive experience with a
    variety of activities for kids

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