Professional Documents
Culture Documents
Split tensile strength tests for plastic bottle brick filled cylinders
The cylinder is positioned to ensure that lines marked on the end of the cylinder are vertical and the projection of the plane passing through these two
intersects at the center of the plate. The load is applied without shock and was increased continuously at the rate to produce a split tensile stress of
approximately 1.4 to 2.1 N/mm2/min, until no greater load can be sustained. The maximum load applied was recorded.
FIXED COSTS:
RENTAL EXPENSES: NIL (PERSONAL ASSET)
LABORTARY TESTINGS : NIL(SPONSORED)
INTEREST @6% : ₹6000
VARIABLE COSTS:
LABOUR: ₹250 (LABOURER PER DAY) (MINIMUM REQUIREMENTS PER DAY IS 12)
:250 X 12 = ₹3000
CEMENT: ₹270 (PER BAG/50 KGS)
SAND: ₹126.67 (PER METRE CUBE)
INITIAL COSTS:
EQUIPMENTS: ₹20000
ELECTRICAL APPLIANCES : ₹10000
UNIQUE SELLING PROPOSITION
BOTTRICKS , THE NAME OF OUR ORGANISATION IS A COMBINATION OF TWO TERMS
BOTTLES (PET BOTTLES) AND BRICKS (CONSTRUCTION BRICKS).WE OFFER AN
INNOVATIVE AND ECO FRIENDLY WAY OF CONSTRUCTION.BOTTRICKS OFFERS
AFFORDABLE , DURABLE AND SUSTAINABLE CONSTRUCTION BRICKS THAT ARE BETTER
THAN USUAL CONSTRUCTION BLOCKS IN EVERY POSSIBLE WAY. THIS VISION CAN
ACTUALLY HELP PEOPLE TO BUILD NEW LIVES IN A NEW WAY.
EVERY BOTTRICK UNDERGOES THROUGH A LINE OF LABORTARY TESTS TO PROVIDE
OUR CUSTOMERS THE FINEST QUALITY PRODUCTS AND A BRAND TO TRUST ON. THE
BRICKS ARE ECONOMICAL,AND HAVE A GREATER TENSILE AND COMPRESSIVE
STRENGTH. These bottle bricks are also ₹2.55 cheaper than the conventional bricks.
Considering the strength and the relatively low cost of construction ,they can very
successfully become the next construction material of choice for INDIA too. These
houses would be a positive change in our urban fringe and slum areas’ landscape.
SWOT ANALYSIS
STRENGTHS:
1. ECO FRIENDLY PRODUCTS.
2. ECONOMICAL AND SUSTAINABLE THAN USUAL AND CONVENTIONAL PRODUCTS.
3. FIRST MOVER ADVANTAGE.
4. LABORTARY APPROVED FOR ASSURANCE OF FINEST QUALITY.
5. LESS MARKET COMPETITION DUE TO UPCOMING MARKET.
WEAKNESSES:
6. LOW CAPITAL AND LESS INVESTORS.
7. LESS ADVERTISEMENT AND PROMOTIONAL EXPENDITURE.
OPPORTUNITIES:
1. UNDERDEVOLOPED AREAS FOR AFFORDABLE AND DURABLE CONSTRUCTIONS.
2. POSITIVE GOVERNMENT INTERVENTIONS DUE TO ECO FRIENDLY PRODUCT RANGE.
3. POPULARITY IN FOREIGN NATIONS.
4. WITH TIME WE CAN DEAL WITH THE RAW MATERIAL REQUIREMENTS FREE OF COST.
THREATS:
1. ALREADY EXISTING LARGE CAPITAL FIRMS DEALING IN ALTERNATIVE SOURCES.
2. PUBLIC REACTIONS.
CONCLUSION
This technique of using waste PET bottles as bricks has
become popular in low income communities around the
world. In the current study, the bottle bricks were
found to be stronger than conventional bricks and
concrete cylinders. These bottle bricks are also
₹2.55 cheaper than the conventional bricks. Considering
the strength and the relatively low cost of construction,
they can very successfully become the next
construction material of choice for INDIA too.
These houses would be a positive change in our urban
fringe and slum areas’ landscape.