Information Haves and Have-Nots

• The information haves, those who have

computer resources and the skills to use
them, will have enormous advantages
over the have nots.
• The problem of have-nots is far worse in
developing countries and cultures in the
world.

Information Haves and Have-Nots

• The result of such media illiteracy and lack of access can be devastating. Those with
no access to media and no competencies with it will become increasingly powerless
and dependent on others, which will result in lower status and lower economic
potential.

• Some trends suggest the gap between the haves and have-nots is narrowing.
• Having access and knowledge do not necessarily imply CMC competence in using
these technologies.
 Information Haves and Overcoming Challenges to Mediated
Have-Nots Communication
-Even the popular image of the
information highway is suggestive of a • Given that much of the economy, and therefore
problem: either get on with everyone your own livelihood, will depend significantly on
else or get left behind or run over. how competently people use evolving media, it is
vita; to have some road map to help navigate the
-CMC competence in the future will technological jungle.
increasingly consist of being able to
recognize people’s deceptions, scams and
exploitations ad being more selective in • The most significant challenges to competence in
choosing the media that are appropriate for mediated communication are access and mastery.
specific messages.
-The communication competence
model can serve as framework
for better understanding this
understanding this computer-
mediated environment.
ACCESS

BREADTH
is the extent to which a user
understands many types of -how many different types of communication media a person has to access.
options in these media are
available.

Access represents more of a

challenge than merely being DEPTH
able to physically touch a refers to your access to various options available within a medium
keyboard; it has both depth and
breadth dimensions.
 MASTERY
-is the extent to which a user understands how to use the meaningfully. People have less time to compose their
media.
-This depends on three factors: the pace of change,
information overload and technophobia. The sheer pace
of change has become one cause of technophobia,
affecting many people’s perception of their ability to
master communication media.
Information Overload is the feeling of having more media
content and access to and from people than we can process
thought, much less their mediated response to messages.
-The media through which we communicate are changing more
rapidly than at any time in history. The defects on society, and on
the relationships we have within that society, are changing our
relationships better or worse – the truth is probably that they make
some of our relationships better and some of them worse.
Regardless, being prepared to navigate the increasingly complex
waters of this mediated environment is more important than ever.

STRATEGIES USING TOOLS OF
TECHNOLOGIES
• Keep it simple. Emphasize your key ideas.
• Show what you can’t say.
• Use close up shots and other images
• Keep the number of images you present manageable.
• Combine variety with coherence. Use large lettering.
MULTIMEDIA
-In 1966, the term multimedia was coined by Bob Goldstein and in 1
Vaughan declared the definition in his book entitled. “Multimedia: M
it work”. Also, he added that multimedia can be called interactive wh
allows people to generate computer command.
-Documents and presentations that incorporate any combination of
different media types are often called multimedia.
-Multimedia documents can also be read by many types of devices, in
computers, cell phones, and personal digital assistants (PDAs).
 Basic Kinds of Multimedia

VIDEO ANIMATION PHOTOGRAPHS

AUDIO PODCASTS STORYBOARD

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