A STUDY ON

USERS AND NONUSERS OF ECLAIRS

WITH SPECIAL REFERENCE TO
CADBURRY (INDIA) PVT. LTD,
COMPANY PROFILE In the year 1948 ,

Anand Kripalu
Managing Director
 PRODUCT PROFILE

1960  Chocolate Eclairs launched by London confectionery James Pascall.

1964    Pascalls confectioners acquired by Cadbury Brothers and with it Eclairs, which

become 2nd brand.

1974    Eclairs are renamed Cadbury’s Chocolate Eclairs. 

 
1970s  Cadbury begins an international launch programme that will eventually lead to Eclairs
being available in 23 countries
.

1990    The brand is re-launched and gains Cadbury’s Royal Warrant on pack in the UK.

2006    A new, crunchy Eclair is launched under the Cadbury’s Dairy Milk brand in India.
COMPETITORS

 Lotus eclairs

 Nestle eclairs

 Candyman éclairs
PROBLEM STATEMENT

 To know the customer perception towards Cadbury

Eclairs.

 Examine different brands of candy affecting sales.

 RESEARCH AREA

 Davangere.

Methodology

Primary data collection

Dealers

Secondary data collection

Retailers and customers
SAMPLE SIZE
Current Available Respondents Obtained Responses

Users 92 92

Non-Users 8 8

Total 100 100

Field Work
Questionnaire was formulated and asked to all the Users and Non users around
davangere .Interview method for Users was adopted in davangere region.

Data Analysis
Data tabulations and analysis was performed using Statistical tools, Statistical
Package for Social Sciences (SPSS) and Microsoft Office Excel Work Sheet.
 ANALYTICAL TECHNIQUES USED FOR EACH
OBJECTIVE
SPSS Tests/Excel
S. No Objectives Questions
sheet
1. To measure the preference level of the
Bar Charts 11
current customers.
2. To find out the important attributes from Bar charts (Excel
4
users. sheet)
3.
To examine the presence of creamy
Bar Charts 12
chocolate at the center.

4.
To price justifies the quality Pie chart 10

5.
To find the perception of consumer Pie chart 3
 1.TO MEASURE THE PREFERENCE LEVEL OF
THE CURRENT CUSTOMERS.

Q.11 If the Cadbury éclairs comes in 50ps do you still prefer to buy it.

In 100 respondents around 73% of them are ready to buy if it comes in 50ps
 PREFERENCE OF CONSUMERS(IN
FREQUENCY)

Valid Cumulativ
Frequency Percent Percent e Percent
Valid missing
19 19.0 19.0 19.0

yes
73 73.0 73.0 92.0

no
8 8.0 8.0 100.0

Total
100 100.0 100.0
 2.TO MEASURE THE ATTRIBUTE OF
ECLAIRS .

Q. 4.What motivated you to buy cadbury éclairs?

Valid
Frequency Percent Percent Cumulative Percent
Valid missing
19 19.0 19.0 19.0
Advertisement
15 15.0 15.0 34.0
price
4 4.0 4.0 38.0
taste
53 53.0 53.0 91.0
easy available
9 9.0 9.0 100.0
Total
100 100.0 100.0
 3.To find out the presence of creamy choloate at center .

40
Chart Title
35

30

25

20

15

10

0
Missing V.V.good V.good Good Neither Good r Bad Very Bad V.V.bad

In 100 respondents around 60% of them are satisfied with presence of creamy
PRESENCE OF CREAMY CHOCOLATE AT CENTER

Valid Cumulative
Frequency Percent Percent Percent
Valid Missing 21 21.0 21.0 21.0
V.V.Good
37 37.0 37.0 58.0
V good 17 17.0 17.0 75.0
Good 17 17.0 17.0 92.0
Neither good no
or bad 5 5.0 5.0 97.0

Very bad 1 1.0 1.0 98.0

V V bad 2 2.0 2.0 100.0
Total 100 100.0 100.0
 4.PRICE JUSTIFIES THE QUALITY
Q10.Do you think price of the cadbury eclaires justify its quality ?
 Valid Cumulative
Frequency Percent Percent Percent
Valid missing 19 19.0 19.0 19.0
Strongly
19 19.0 19.0 38.0
agree
Agree 48 48.0 48.0 86.0
Neither
agree nor 9 9.0 9.0 95.0
disagree
Disagree 5 5.0 5.0 100.0
Total 100 100.0 100.0
 5.CHEWY NATURE
Q13. What is your opinion about the chewy nature of the
Cadbury éclairs

Valid Cumulative
Frequency Percent Percent Percent
Valid missing 20 20.0 20.0 20.0
V V good 26 26.0 26.0 46.0
V good 18 18.0 18.0 64.0
Good 14 14.0 14.0 78.0
Neither good
nor bad 15 15.0 15.0 93.0

bad 2 2.0 2.0 95.0

V bad 2 2.0 2.0 97.0
V V bad 3 3.0 3.0 100.0
Total 100 100.0 100.0
PIE CHART

Around 58% are satisfied with chewy nature

LEARNING EXPERIENCE

 Frequent discussion with the respondents gave us an

insight of perception of cadbury eclairs.
 Analyzing the present status & future strategies of our
product.
 Understood the behavior and culture of an respondents.
THANK YOU