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    Lenskart.com is an online eyewear shopping portal founded in 2010 in Delhi, India by Peyush Bansal. It manufactures over 10,000 styles of contacts, glasses, sunglasses, and sports glasses. Lenskart uses business models like "First Frame Free," exchanges, virtual try-on, home try-on, and free eye checks. It employs discounting, fashion-driven, inventory-based, and franchise models and markets through online, email, and television advertisements to promote its brand and engage customers.

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    Lenskart.com is an online eyewear shopping portal founded in 2010 in Delhi, India by Peyush Bansal. It manufactures over 10,000 styles of contacts, glasses, sunglasses, and sports glasses. Lenskart uses business models like "First Frame Free," exchanges, virtual try-on, home try-on, and free eye checks. It employs discounting, fashion-driven, inventory-based, and franchise models and markets through online, email, and television advertisements to promote its brand and engage customers.

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    47 views8 pages

    Presented By: G.Jeswanth

    Uploaded by

    Jeshwanth Sonu
    Lenskart.com is an online eyewear shopping portal founded in 2010 in Delhi, India by Peyush Bansal. It manufactures over 10,000 styles of contacts, glasses, sunglasses, and sports glasses. Lenskart uses business models like "First Frame Free," exchanges, virtual try-on, home try-on, and free eye checks. It employs discounting, fashion-driven, inventory-based, and franchise models and markets through online, email, and television advertisements to promote its brand and engage customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Business Model of Lenskart.

    com

    Presented By:
    G.JESWANTH.
    Introduction:

    Online Shopping Portal Founded in 2010. Founder - Peyush Headquarters – Delhi.


    for Eyewear. Bansal.

    Product ranges They manufactures Offers more than 10000+


    includes – contact products on their own. styles at very reasonable
    lens, regular eye prices.
    wear, sunglasses,
    sport glasses etc.
    History:

    • Peyush Bansal, Engineer plus IIM graduate who started his first
    company called 'VALYOO TECHNOLOGIES' in 2008.
    • Under 'VALYOO TECHNOLOGIES' the first business
    portal named "SEARCHMYCAMPUS.COM".
    • US-based Shopping portal for eyewear named "FLYNN.COM".
    • Launch of "LENSKART" for Indian Market
    Business Model of Lenskart

    • "First Frame Free"


    • Exchange old frames for new.
    • Virtual try-on.
    • Try at home.
    • Free eye-checkup at home.
    • Franchise model for physical stores.
    Business Strategies and Models

    • Discounting Strategy.
    • Fasion-driven model.
    • Inventory based  model.
    • Franchise model.
    A look at Lenskart.com
    Marketing Strategies:
    • Online Marketing: To create branding of lenskart.
    • E-mail Marketing campaign: To increase engagement with customers
    to gain trust and confidence.
    • Television Advertisement: To promote the brand to a wider
    audience.
    Thank you..

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