DIGITAL MARKETING

TREND
 EXPECTATIONS FROM 2018

 Mobile is the primary screen for today’s searchers and consumers . 78% of their time is spent on
5 major platforms. They are social media and messaging experiences. Messaging apps like
WhatsApp, Facebook Messenger, and Twitter got all the attention from brands.
 Some marketers have faith that internet space is under expansion as more
companies
entering the digital world.

 But then there are others who say there will be a complete makeover of how search
engine
giants and users give preference to huge data available online.

 You should know the fact about online marketing industry. It is huge, complex, and
volatile.
 TRENDING IN 2018

 Videos Ads  Personalisation on Sales Funnel

 Instagram Stories  Whatsapp For Business

 Live Features  Facebook Messenger

 Facebook Sales Funnel  LinkedIn For Thought Leadership

 Website Chat Bots  Leads Nurturing

 Influencer Marketing  Accelerated Mobile Pages

 Voice Optimized Searches  social conversion

 Vernacular Language / Native Advertising  Unique content strategy

 VIDEO ADS BECOMING DOMINANT

 Though the concept of video ads are not

new for social media giants like Facebook
YouTube, Whatsapp, Instagram & Amazon
Prime Videos but the news of Google
entering the competition with in-SERP video
ads will transform the entire spectrum of
internet advertisement.
 Videos are the easiest and most convenient
way people would like to grab content.
 AD SPENDING ON MOBILE VIDEO WILL REACH $18
BILLION NEXT YEAR, SURPASSING DESKTOP
In 2018, Mobile video ad spending is expected to grow 49 percent to nearly $18 billion, while fixed online video ad spending.

People on average will spend 36 minutes watching online video on their phones and tablets compared with 18.5 minutes on non-
mobile devices.
 INSTAGRAM STORIES

Brands that serves customers directly will find Instagram

stories the most creative way to engage their audience. With
seasonal stickers, rewind features, zoom in feature, Live polls,
Live Stories, Live Stories that can involve 2 different profiles at
the same time is going to be the biggest game changer. It is
time you grow your follower base on Instagram and not on
Facebook.

Video on Instagram is also being consumed 80% higher than

the previous year, whereas videos produced on. Instagram has
witnessed a 4x growth from last year.

Facebook would like to Kill Snapchat in all possible ways. You

would probably notice your posts on Facebook getting less
traction but more engagement on Instagram. Facebook wants
you to use Instagram heavily this will increase the usage
pattern by all means and slowly kill the consumption of
Snapchat. Instagram advertisements, Instagram boost posts is
where your investment should be in 2018.

Instagram is expected to generate about $1.2 billion in

mobile advertising sales this year and $5 billion in 2018.

Instagram is used by 48.8%of brands—a number that is

expected to rise to 60.7% by 2017.
 INSTAGRAM VS SNAPCHAT DAILY USERS

Instagram’s appeal has never been higher among their core target audience as users under the age of 25 spend an average amount of 32
minutes per day on the platform.

Instagram’s more direct rival and rip off, Instagram Stories too leaves Snapchat behind by several million users, with more than 250 million users.
 LIVE FEATURES ARE GOING TO SOAR, BRANDS WILL
HEAVILY INVEST IN LIVE TOOLS
 Live streaming is the new wave of digital communication, content promotion, and content consumption.
 Live streaming can give your company the boost that it needs to grow and reach an even bigger audience.
 Its a great way to build an audience. But it definitely helps if you already have an existing audience to gain traction.
 Live sessions gets you the maximum traction on Social Media. Especially the scheduled ones. So have a goal plan for your brand’s Live Sessions in 2018.
 MONTHLY USERS ON LIVE STREAMING

Live-video content generates more comments, shares, engagements and viewing time than standard video.
 FACEBOOK SALES FUNNEL
Facebook is changing the way Leads were generated on the internet. People are slowly creating a customer’s journey with respect
to Facebook Advertisements. You can create audience out of people who have engaged with us.

 Facebook page,
 Messenger ,
 Advertisements,
 Lead forms,
 Visit Website,
 Add to cart,
 videos etc.

This is going to change the way Leads were generated on internet. A customer’s journey is going to be re-defined here. It is no more
a platform for quick visibility and leads but it is visibility and from there what else will be made visible to your audience.
 Interesting, right?
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