PGDM 2020-

22
Batch 2020-2022 | Term-3 | BEGSR-
Case-3

Narayana Hrudayalaya Heart

Hospital: Cardiac care for poor
Submitted to Dr Mousumi Sengupta | Submitted by Group 6 Sec A

20033 - Nisarga C
20034 - Piyush G Patel
20035 - Partho Pratim Padhi
20036 - Prajakta Jayant
20037 - Prakruthi
Vivekananda
 About the Hospital
• God’s Compassionate Home.
• Situated in Bangalore, Karnataka.
• Founded in 2001, by Dr. Devi Shetty.
• Aims at providing medical treatment to the poor.
• Vision: “Affordable Quality Healthcare for the Masses
Worldwide”
• Mission: “A dream to making quality healthcare accessible to the
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 Initiatives Responsibilities
Telemedicine
Towards
0 With support of ISRO, CCU were set up across Society
Stakeholders
1 India
Mobile Cardiac Diagnostic lab
0 Use of appropriate technology
Contributing towards
02 Outreach camps for cardiac diagnosis and 1 development
Government
care
Training the next generation
02 Cooperating with Govt, for
economic growth and development
03 19 PG programs for doctors and other
medical staff
Employees
Yeshasvini 0 Regular and fare wage
0 Health Insurance Scheme for Appropriate training and development
1.7million farmers and their families 3
4 Stakeholders
Health City
0 Plan to build a total of 10 hospitals in 04 To build reputation and goodwill
Maintain transparency
common area, with each hospital housing 1
5 or 2 specialties
Global Reach Consumers
06 First hospital in Cayman Islands, and 05 No compromise on quality and standar
ensuring Indian degrees became recognized Services at affordable prices
What drove its success and how this could
be sustained?
• Distinctive approach to procuring equipment’s & Short-term
contracts with suppliers.
• Exert bargaining power on the medical suppliers.
• Technological upgradations and resource management – Saves
recurring cost.
• Employee compensation – Fixed salaries
• Problem of manpower – Solved by opening of training centers

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 Now the question is whether this model could
be adopted in other developing countries?
• Problem of accessibility by deploying Mobile Cardiac
Diagnostic lab
• Capital intensive projects through Public-Private Partnership at
some stages
• Lack strong labor law enforcement mechanisms.
• NH has exploited the legal regime well to meet the affordability
criteria of the people.
• The cost manpower variable comes at 22% to NH as compared
to 60% in developing countries.

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 Key Learnings
A few things that we can learn from Dr. Shetty’s project are as under:
• The hospital reflected both faith and equity. The high-quality
services at low cost attracted both wealthy and poor.
• Realizing diversity in business is one of the crucial factors for
organizational success. NH also possessed one such attribute that
made it distinct from its competitors.
• They also looked for discharging corporate social responsibility
and this was reflected through the insurance program initiated for
the poor

PGDM 2020- Thank