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  • Peak-End Theory: - Dr. Daniel Kahneman's Research - The 2 Selves - Sop

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    Zakir Ahmed
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    Peak-end theory suggests that people's memories of experiences are determined mostly by how they felt at the peak (most intense) and end moments, rather than the total sum or average of every moment. Daniel Kahneman's research on decision making and happiness found that people's memories of experiences are strongly influenced by how they felt at the peak and end points, known as the peak-end rule. His work introduced the idea that people have two selves - an experiencing self that lives in the present and a remembering self that looks back on experiences from the past.

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    Wine and spirits project for Postgrad

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    Remy Martin- Peak End

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    Peak-end theory suggests that people's memories of experiences are determined mostly by how they felt at the peak (most intense) and end moments, rather than the total sum or average of every moment. Daniel Kahneman's research on decision making and happiness found that people's memories of experiences are strongly influenced by how they felt at the peak and end points, known as the peak-end rule. His work introduced the idea that people have two selves - an experiencing self that lives in the present and a remembering self that looks back on experiences from the past.

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    21 views1 page

    Peak-End Theory: - Dr. Daniel Kahneman's Research - The 2 Selves - Sop

    Uploaded by

    Zakir Ahmed
    Peak-end theory suggests that people's memories of experiences are determined mostly by how they felt at the peak (most intense) and end moments, rather than the total sum or average of every moment. Daniel Kahneman's research on decision making and happiness found that people's memories of experiences are strongly influenced by how they felt at the peak and end points, known as the peak-end rule. His work introduced the idea that people have two selves - an experiencing self that lives in the present and a remembering self that looks back on experiences from the past.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Peak-End Theory

    • Dr. Daniel Kahneman’s


    research
    • The 2 selves
    • SOP

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