COMPANY NAME: ABOUT YOUR COMPANY:

 Introduce the
Team & speak
about 3 team
values.
 Define the role of each team member
Problem & Solution Statement
• Describe the problem you are going to solve through your
startup
• Briefly describe the solution you are providing for the above-
mentioned problem.
 Define Purpose

OPTIONAL
 Mission Statement
 As a team let us know how do you wish to contribute to the society?
 Workbook
Customer Interviews and Insights (p.75-
p.78)
☼ Step 07. User Insight - Observation
 Workbook
User’s Latent Need (p.91-93)

☼ Step 07. User Insight – Latent Needs

Step 07. User Insight – Before-During-After
           
 Workbook
II. Solution Discovery (p.107
)
☼ Step 08. Concept Design – CVP (Customer Value Proposition)
☼ Step 08. Concept Design – Competitive Positioning of your Venture-Pg 110)

Value Proposition for Customer Segments

Parameter B Value Proposition (2-3 points)

<Specify here>

Parameter A

Customers for your product / service

<Specify here>
☼ Step 09. Product Line Pg no-112-115

Define your core product offering

Define the follow on products/services that you will

roll out after your initial launch.
☼ Step 10. Prototyping the MVP

Prototype

• Here you can use a paper prototype or design

using a software to explain your solution
• Watch this video for an example of paper
prototyping.
https://www.youtube.com/watch?v=yIpOzihSd
1I&feature=youtu.be&ab_channel=SubhashG
• Mention the top 3 features