SHORT SIMPLE

FUNCTIONAL TEXT
(ADVERTISEMENT)
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 Hello! I’m...
ARIFA’I ARSYAD HARTONO
A320210044
INTENSIVE READING
CLASS B
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 Table of Contents.

01 – Definition 02 – Social 03 – Text

Function Structure

04 - Language
05 – Text Type 06 – Example
Features Of The
and Question
Text
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DEFINITION
01
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 SHORT FUNCTIONAL TEXT
short simple functional text Is a short text that has particular
meaning and purpose, and can be used in our daily life. It
includes announcement, advertisement, memo, short message, a
menu from a restaurant, personal letter, label, pamphlet, store
closing, flyer, banner, virtual background, backdrop, etc
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 ADVERTISEMENT
Advertisement is a short text in English lessons that
contains a notification or information that aims to
encourage, seduce/persuade/attract people to buy/use
the goods/services offered.
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 02 SOCIAL FUNCTION
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 SOCIAL FUNCTION
1. To give information about the product or service
2. To advertise the product/service/job vacancy
3. To persuade the customer to buy the product or
service
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 03 TEXT STRUCTURE
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 TEXT STRUCTURE

Purpose Name Of User (Users)

(Destination) product
(Product Name) Which requires a
What was the product? Ares what
purpose of the author products and
This is about the
to write ad copy? servicesor events to
name and brand.
sell?
What products,
services or events to
sell?
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 04 LANGUAGE FEATURES
OF THE TEXT
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