UNITY

BY ROBERT CIALDINI

Group 6 presents
PRINCIPALS OF INFLUENCE

• Reciprocity
• Scarcity
• Liking
• Authority
• Commitment
UNITY
UNITY PRINCIPLE
Unity refers to the common identity shared by the influencer
and the influencee. We are more likely to be affected by others
if we believe they are part of us.

In some ways, the Unity principle equates to Maslow's third

level in his hierarchy of needs: the need to belong. That is
Belongingness and love needs.
When we belong, or feel we belong to a group, we’re likely to be
more open to persuasion attempts.
Experiment
Salesman of the Decade
Joe Girard
Salesman of the year

Sold 5 cars and 1 Truck per day

Guinness world record for

selling 1425 cars in 1973
Ethnic-WE-ness
Ali Reda
Broke the record set Joe Girard

Dearbon - Largest Arab American

emigrant

Large number of customer trusted

him because of his ethnicity
Romantic Partnership

Coercive Approach -
"You'd better change or you will be
sorry"

Factual Approach-
"If you will just think about, you will
see that i am right"

Partnership Raising -
" We, our, us"
• Anmol Shukla - 2021137
• Parth kunkolienkar -2021164
• Manish Rane - 2021158
• Shourya Jain - 2021177
• Inti Vignesh Vishal - 2021151