BUSINESS

C O M M U N I CA T ION
Features and process of
communication

By:
Khushbu Gupta
 Introduction of

communication
The word ‘communication’ is derived from the latin word
‘communicare’
Which means ‘to make common, to share, to transmit or to
impart’.
Thus communication can be considered as process that involves
the transfer of information, ideas, emotions, feelings etc.
between people.

‘Business communication differs from other types of

communication, not by its means of communicating but by its
objectives’
 Meaning and definition

According to Allen, “ Communication is the sum of all

things, one person does when he wants to create
understanding in the mind of another. It is a bridge of
meaning. It involves a systematic and continuous process
of telling, listening and understanding.”
Thus it is the exchange of facts, ideas
and viewpoints which bring about commonness of
interest, purpose and efforts.
 Features of Communication
The characteristics of communication are as follows:
• Two-way Process
• Information sharing and understanding
• Verbal and Non-verbal
• Circular flow
• Goal oriented
• Continuous Process
• Pervasive Activity
Component s
Communication
of

➢ Sender –
➢ Encoder
Message

nel)
Receiver Decoder
➢ Feedback
The Communicat ion
Process
 Objectives of Communication
• Exchange of Information
• Issue of orders and instructions
• Education
• Advices and counselling
• Persuasion
• Suggestions
• Motivation
• Raising Morale
• Warning
 Need for Communication
• Giant Organizations
• Global Business Environment
• Technological Advancement
• Timely Information
• Better Human Relations
• Better Public Relations
 Role and Importance of
Communication
• Facilitates Planning
• Basis for Decision making
• Achieves Effective Co-ordination
• Facilitates Better Administration
• Creation of Mutual Trust and Confidence
• Motivation of Employees
• Building Employee Morale
• Binding force or commitment
• Facilitates Effective Control
 Feedback
■ Feedback is the
response or reply which
the receiver of a
message gives back to
the sender.
Sometimes its
possible to get
■ feedback immediately.
Feedback can be
immediate as in the case
of face to face
communication.
 Group and
Communication
Mass
Mass communication is the
academic study of how individuals and entities
relay information through massmedia to
large segments of the population at the same
time. It is usually understood to relate to ne
wspaper and magazine publishing, radio,
television and film , as these are used both
for disseminating news and for
advert ising .
 Forms of
Communication
Mass

Broadcas Mobi
t l e
Fil Radi
m o
s
 Print
Newspaper Media

Magazines

Books
 Advertisement
■ Advertising or as a common typographical error, advertising
is a form of communication for marketing and used to
encourage or persuade an audience (viewers, readers or
listeners; sometimes a specific group) to continue or take some
new action.
 Conclusio
■
n is important in our day-to-day
With the help of the following topics we came to know
how communication
life.

■ Communication is said to be effective only when

the message received by the receiver is understood
as intended by the sender, and accordingly acted
By the receiver.

■ The mass communication is said to be the media

communication the newspaper, books etc and the
forms of the mass communication.