Design L o ok

(CJM -Back
&
How Analysis

Thinking
Migh )
t We
AS
IDE
AL
Team Se7en TI
EN
T
PO
Solve
TRIZ
princ
iple
A LOOK BACK
◼ CUSTOMER JOURNEY MAP (AFTER DUBAI TRIP)
◼ STEP 1- Returns to India.
◼ STEP 2- Decides not to work as a maid.
◼ STEP 3- Decides to start a rickshaw agency. Buys 3 rickshaws.
◼ STEP 4- Starts working as a rickshaw driver.
◼ STEP 5- Becomes first woman driver in the district. MULTI-WHY ANALYSIS
◼ STEP 6 - Starts working as a rickshaw driver. 😄
◼ Why is she facing financial crisis?
◼ Why is her business not on track?
◼ Why were they losing customers?
◼ Why was she left alone?
◼ Why was their earning reduced?
 CONFLICT OF INTEREST ANALYSIS
Less earnings more
expenses

Go with Partners

Find a new job for

Leave the business
income

Business Operations Desired Result

Continue and
Continue the
expand existing
business
business
Shyamala
(Go Alone)

Less customers
Final (Best) Version of How Might We :

How might we help her in

expanding the business
and increase sources of
income?
 POTENTIAL IDEAS
How might we help
her in increasing the
● Tie up with local retailers
business earnings?
● Provide Ambulance services in case of
emergency
● Expand her networking
● Start her auto training institute for
women
● Business advertisement
● Tie up with various food centres to
deliver food to covid patients
P Apply TRIZ principle S
R O
L
O
U
B T
L I
E O
M N
Your specific solution- we can make a portal where all the local retailers and people near her district can mention their
requirements and she can deliver it to the respective places.
THANK YOU
Aman Upadhyay, B_04
Aswin Kumar, B_14
Deep Arora, B_24
Geetika Nayal, B_36
Jatin Agrawal, B_48
Jyoti Kumari, B_58
Nandita Kothari, B_69