RESEARCH METHODOLOGY

CIA-1

Team Members:-
• MERCY JACOB (21121020)
•RICHA HAKKIM (21121038)

Mission Vision Core Values

CIM is a nurturing ground for an individual’s holistic development to Excellence and Service Faith in God | Moral Uprightness
make effective contribution to the society in a dynamic environment Love of Fellow Beings | Social Responsibility | Pursuit of
Excellence
 CHRIST (Deemed to be University)

NON PROFIT MARKETING

Nonprofit marketing refers to activities and strategies that spread the message
of the organization, as well as solicit donations and call for volunteers.
Nonprofit marketing involves the creation of logos, slogans, and copy, as well as
the development of a media campaign to expose the organization to an outside
audience.
The goal of nonprofit marketing is to promote the organization's ideals and
causes to get the attention of potential volunteers and donors.

Excellence & Service

 CHRIST (Deemed to be University)

In the research paper review…

▪ Successful nonprofit marketing
▪ The salience models
▪ Regarding the use of internet, technology, etc in fundraising.
▪ Emerging challenges, which gives a insight that nonprofit
marketing depends on both, salience and usage of internet

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 CHRIST (Deemed to be University)

RESEARCH GAP
Requirement of particular salience for digital fundraising. There
hasn’t been a study that reflects that there are certain salience
model requires even when using the technology for getting
donors.

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 CHRIST (Deemed to be University)

SIGNIFICANCE & POSSIBLE CONTRIBUTION OF

THE RESEARCH
Possible contribution: knowing the individual factors that
contribute to nonprofit marketing

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 CHRIST (Deemed to be University)

RESEARCH OBJECTIVES
▪ To identify, if any, set of attributes in digital fundraisers
▪ To what extent do digital fundraisers attributes contribute

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 CHRIST (Deemed to be University)

OPERATIONALIZATION
Variables
Dependent Variable:
Independent Variable:
Techniques
Data Type: Primary Data and Secondary Data
Primary: questionnaire regarding attributes
Secondary: funds raised by organisations
Scaling Technique:
Differential Scale Analysis:
Sample Population:

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 CHRIST (Deemed to be University)

THANKYOU!

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